About: Paul O’Brien

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Email - seobrien dot com

An industry thought leader and innovator, Paul O’Brien has worked with major brands and influential agencies to redefine the online marketing opportunity through search. Here, a creative outlet for O’Brien, SEO’Brien reflects the slight, tongue-in-cheek humor Paul brings to his insights, helping ensure we enjoy our with with the internet with a caveat, and slight regret in his choice of names, the blog is neither written by “Brian” nor about, exclusively, SEO.

Just the same, O’Brien enjoys having once been introduced before speaking at Web 2.0 as the man with, perhaps, the best personal, professional blog title. With over 15 years online working with paid search, SEO, online and affiliate marketing, web design, and e-commerce, the blog is a random walk through his mind with a few posts completely off topic while others float from social media to local search, SEM to banner advertising, industry research to conferences and events. Most importantly, Paul hopes to learn from readers through comment and criticism of ideas and the experience keeping his hands wet with SEO, html, css, design, and other development concepts.

SEO’Brien is conversational, filled with divergences as O’Brien (a huge Beatles fan) interjects random thoughts and ideas anecdotes and humor. Highly analytical with a proven ability to exceed ROI expectations and consistently grow online marketing channels, O’Brien likes to share solutions and strategies to help the community develop. As a modest web designer with user experience insight, technical know how, and forethought for best practices, Paul brings unique perspective on the implications, possibilities, and options to you as a marketer, designer, engineer, or business owner.

Paul O’Brien is Vice President of Marketing for Zvents, a local search engine powering a network of publishers, featuring event listings to promote local businesses. Paul was featured in the Michael Miller book, Online Marketing Heroes, as one of the 25 leading online marketers as well as appearing in Internet Retailer, KGO Radio, Webmaster Radio, and DM News. He holds a Bachelor’s degree in Business Management from Arizona State University’s W.P. Carey School of Business. With years of experience in the industry, Paul precedes Zvents with Hewlett-Packard and Yahoo!

The blog is generally about Online Marketing believing, fundamentally, that we are not ’search marketers,’ ‘SEOs,’ ‘affiliate managers,’ flashy ‘banner advertisers,’ or ‘e-commerce managers.’ The best online marketers are experienced with brand advertising as well as direct response and performance based executions; Paul believes expertise in all aspects of online advertising is key to succeeding in any channel. With advanced experience and success in such portfolio marketing techniques, behavioral/geo/demo targeting exposure, and purchase process (conversion funnel) best practices, O’Brien hopes to help readers round out core internet concepts, enabling strategic marketing, efficient and effective use of technology, and the fostering of relationships to create profitable, scalable marketers.

Prior Speaking Engagements

SMX
Online Market World
Stanford University - Web 2.0
Ticket Summit
Webguild’s Web 2.0
Shop.org
eTail
Search Insider Summit
Affiliate Summit
AMA Hot Topic Series
CEA San Francisco

Speaker Bio
O’Brien brings search and marketing expertise to Zvents following his work with Hewlett-Packard where he directed interactive and search marketing programs. A search, online marketing, web design, and e-commerce professional with over 15 years of experience online, Paul is a demonstrated leader in e-commerce, marketing, and search with relationships and skills in both B2B and B2C markets. Prior to HP, O’Brien managed Advertising Solutions at Yahoo! where he directed marketing campaigns for Yahoo!’s tech industry advertisers. He oversaw sales programs operations and the development of portfolio marketing techniques for the technology industry in Small business, Yahoo! Shopping, Search, early instances of Yahoo! Tech, the Homepage, and other properties. Previously, he was a consultant for various web portals designing and developing Web sites, e-commerce, and marketing strategies. Paul was recently published in the book, Online Marketing Heroes, and continues to blog at seobrien.com.

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Or to contact, email Paul at seobrien dot com

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