Don’t Cloak! NoContent

May 16, 2007 | 3 Comments

Cloaking is a frowned upon search engine optimization technique in which that which the search engine spider indexes is different from what the reader sees in their browser. Such a technique is often employed to fool an engine into interpreting your site as relevant to a subject of greater popularity than is the case; [...]

Popularity: 54% [?]

May

4

Yahoo and Google and Microsoft oh my!

May 4, 2007 | 1 Comment

Can anyone keep up with recent news?
Acquisition talk following what seems to be the month of mergers, with Hitwise going to Experian and, of course, Google’s pick up of DoubleClick, brings my old stomping grounds and once world’s strongest brand into the limelight.
Yahoo! and Microsoft
Microsoft is stepping up pursuit of Yahoo! to finally close on [...]

Popularity: 37% [?]

May

1

The Definitive Search Engine Result Comparison - An Investigative Report

May 1, 2007 | 5 Comments

I’ve received enough praise and criticism of my perspective on Ask’s new campaign that I felt compelled to do investigate the quality of each engine in more detail. As you can imagine, these results are completely biased, being scored alone by my opinion; nonetheless, I felt the experience worth sharing.
Within five groups of terms, selecting [...]

Popularity: 45% [?]

Apr

30

Come on AOL…

April 30, 2007 | 1 Comment

I’ll let TechCrunch summarize this one as I think the image speaks for itself.
Popularity: 72% [?]If you enjoyed this post, make sure you subscribe to my RSS feed!

Popularity: 72% [?]

Apr

28

Geek humor for Friday

April 28, 2007 | 2 Comments

Yahoo’s new ad campaign
A 404 or Not Found error message is the standard response code indicating that you were unable to communicate with the server hosting the page requested. Its what you see when the site isn’t there.
Popularity: 69% [?]If you enjoyed this post, make sure you subscribe to my RSS feed!

Popularity: 69% [?]

Apr

15

Setting up Sitemap Autodiscovery

April 15, 2007 | 1 Comment

I realized, only shortly after posting the news of the new sitemap autodiscovery protocol that there are few resources that explain the very simple steps that need to be taken to set up autodiscovery through your robots.txt file.
Assuming you’ve named the map “sitemap.xml,” simply add the following line to the robots.txt file located at the [...]

Popularity: 33% [?]

Apr

11

Sitemap Autodiscovery Streamlines Implementation

April 11, 2007 | Leave a Comment

Ask’s blog today reiterated important news from SES New York that the major engines have agreed on a sitemap autodiscovery standard.
Sites will now be able to specify the location of each sitemap from their robot.txt file creating an open-format autodiscovery platform and eliminating the need to submit sitemaps to each search engine.
The [...]

Popularity: 27% [?]

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