May

15

Google wins another title; overtakes Yahoo

May 15, 2008 | 2 Comments

I’d bet you didn’t realize that for all the hype Google receives for having the greatest search share, Yahoo! still reigns supreme as the most used (trafficked) website. According to comScore latest numbers, Yahoo serves 33.6 billion page views per month easily eclipsing Google’s 28.7 billion. Traditional marketers (or, frankly, savvy marketers who […]

Popularity: 22% [?]

Mar

5

Online Marketing Heroes

March 5, 2008 | 8 Comments

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum […]

Popularity: 100% [?]

Feb

27

Paid Clicks are Dead. Long Live Paid Clicks!

February 27, 2008 | Leave a Comment

According to comScore, Google’s paid search click volume fell 7% in January, from the previous month, and were relatively flat with the same period last year. Industry pundits, economists, and search experts are fervent with the data, citing everything from a slow month, to validation of a recession, to the downfall of society!
I […]

Popularity: 46% [?]

Feb

6

Yahoo, Microsoft, Google oh my! (part 2 - the acquisition)

February 6, 2008 | Leave a Comment

As questions whirl about the bid from Microsoft to acquire Yahoo!, I’m still astounded at how the focus of the media is on Search and what such a merger of traditional technology and internet behemoths will mean for Yahoo’s share of search relative to Google. The fact is, Google’s core technology and search science […]

Popularity: 47% [?]

Nov

6

Kickstart social networking with Ya-huh?

November 6, 2007 | 3 Comments

An odd choice for the name of Yahoo’s next social network. Certainly, I applaud Yahoo’s effort as the internet brand which years ago should have defined social networking by simply adding connectivity between its users. Today they launch Kickstart, a clear shot at the origin of Facebook, targeting college students and alumni. […]

Popularity: 48% [?]

Jul

19

Yahoo! Crawling to a Halt on GZ files?

July 19, 2007 | Leave a Comment

Well, I really hope the news is true but I’ve reason to believe Yahoo is freezing up on a sitemap compression standard that allows us to reduce the file size of large sitemaps. Months ago, Yahoo, Google, and Microsoft (and more recently Ask) announced that they has agreed to the sitemap protocol outlined at […]

Popularity: 38% [?]

May

16

Don’t Cloak! NoContent

May 16, 2007 | 3 Comments

Cloaking is a frowned upon search engine optimization technique in which that which the search engine spider indexes is different from what the reader sees in their browser. Such a technique is often employed to fool an engine into interpreting your site as relevant to a subject of greater popularity than is the case; […]

Popularity: 45% [?]

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The views expressed here are exclusively my own and do not represent those of Zvents, Hewlett-Packard, Yahoo!, or their employees, trustees, or subsidiaries.