The Definitive Search Engine Result Comparison - An Investigative Report

May 1, 2007 | 5 Comments

I’ve received enough praise and criticism of my perspective on Ask’s new campaign that I felt compelled to do investigate the quality of each engine in more detail. As you can imagine, these results are completely biased, being scored alone by my opinion; nonetheless, I felt the experience worth sharing.
Within five groups of terms, selecting [...]

Popularity: 45% [?]

Apr

19

Online Industry Events in One Calendar

April 19, 2007 | 1 Comment

For years, I have been frustrated with our industry’s conference and event promotion. Without a single, comprehensive calendar of search and marketing conferences, we’re left to subscribe to every newsletter and publication just to be informed of an upcoming event. Still, we often miss the smaller, local seminars and meetings.
This year, I practically [...]

Popularity: 25% [?]

Apr

16

Vertical Search Is Better For You

April 16, 2007 | 2 Comments

I’ve been spending time with vertical search lately; though a long time fan and advocate of social search networks like Del.icio.us, I want to revisit my experience with vertical search and catch up on some of the new options and opportunities.
Vertical, or specialized search, describes engines that are the focus on a specific business or [...]

Popularity: 26% [?]

Apr

9

Changes in Yahoo! Search

April 9, 2007 | Leave a Comment

According to the Yahoo’s search marketing blog, short descriptions of 70 characters will be required by Yahoo! Search advertisers in May while the current 190-character description will relegate to an option only be shown in certain formats. Yahoo! cites performance as pre-empting the change, “We’ve found that ads written more concisely give users a [...]

Popularity: 20% [?]

Feb

9

New Google Base Attributes

February 9, 2007 | Leave a Comment

My favorite CSE, Google Base (I still prefer “Froogle” don’t you?), has made a significant enhancement to the quality of their product engine with the addition of product attributes to the feed specifications.
As I hope you know, Google Base allows stores to upload product feeds so that their audience can find, consider, and compare said [...]

Popularity: 46% [?]

Jan

27

It’s all about Search

January 27, 2007 | 2 Comments

That was a bold perspective I frequently heard years ago while working for Yahoo! This isn’t new insight about Yahoo’s strategy (I’m often wonder what they’re doing); no, I want to share and discuss with you the claim.
It’s ALL about Search
Think about whether or not that is true for a moment and give me [...]

Popularity: 63% [?]

Nov

17

Search For Insights

November 17, 2006 | 1 Comment

From time to time I’ve alluded to a little known, little used, concept by which marketers use search activity and trends to study customer behavior and marketing effectiveness. Consider that with the majority of U.S. adults online and studies suggesting 80-90% of those online use search, you have a tremendous, real time focus group [...]

Popularity: 51% [?]

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