SEO'Brien

Search and online marketing with Paul O'Brien

My PhotoPaul O'Brien
Los Gatos, CA, US

paul at seobrien dot com


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As I shop for the holidays I am repeatedly faced with the same challenge, a discussion that ensues something like this:

- I’d love to get the TiVo Series 2 HD DVR
- That’s the thing that records TV right?
- Um… yes, but you have to make sure it is a Series 2
- Series 2, got it. [...]

Popularity: 82% [?]

In the age of increasingly more specialization in search, it seems there’s another segment getting attention.
The paint isn’t even dry and San Francisco based Finervista seems to have experienced a successful début of an educational search platform. Serving thousands of webcasts through their searchable index, they provide a wonderful resource for business executives, legal professionals, [...]

Popularity: 55% [?]

Having spent the last few hours at Michael Arrington’s TechCrunch Meet-Up, I sit here struggling to find some criticism of the event simply for the sake of a buzz worthy post. The fact is, the party was flawlessly executed from logistics to music, drinks to demos, and all with a crowd of industry elite [...]

Popularity: 56% [?]

TheFind has developed a remarkable comparison shopping engine, presenting product listings in a visually appealing, “shopping” familiar design. A female bent puts this vertical engine squarely in a niche market yet their unique approach to comparison shopping is the draw: all but guaranteeing comprehensiveness by searching “every store online” to products, brands, and stores [...]

Popularity: 49% [?]

The announcement has been made, not long ago I left HP to join the brilliant group of folks creating a remarkable event search technology at Zvents. Considering yourselves Mr. and Ms. America (not Mr. and Ms. Marketer), I’d be remiss (and not doing my job) to not mention that Zvents is where you want [...]

Popularity: 76% [?]

I’m not going to spend much time on the news as any search marketer worth their salt should already be aware of Google’s Universal Search initiative. The goal, of course, is to aggregate results to one SERP presenting web results, videos, news, images, and other content in the same experience.
Yesterday, Google took a step [...]

Popularity: 55% [?]

I’ve received enough praise and criticism of my perspective on Ask’s new campaign that I felt compelled to do investigate the quality of each engine in more detail. As you can imagine, these results are completely biased, being scored alone by my opinion; nonetheless, I felt the experience worth sharing.
Within five groups of terms, selecting [...]

Popularity: 46% [?]

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Paul O'Brien in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus"

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