Is Your Paid Seach Vendor Ignorant (or Incompetent)?

October 4, 2007 | 8 Comments

Recently, paid search vendors have been an object of my scrutiny. In the process, I’ve been alarmed at the significant variation in capabilities between them as they make wild claims and in order to win business. One capability (or rather, incapability) repeatedly stuck out at numerous agencies; this angered me so much that [...]

Popularity: 90% [?]

Sep

27

Adchemy hiring a Search Engine Marketing Director

September 27, 2007 | 1 Comment

Veterans of my blog know the last thing I’m going to do is start posting every job opportunity in online marketing. There are thousands of companies with enough need for experienced and inexperienced talent to keep most of our careers secure. That said, not that I’ve gone startup, I recognize how difficult it [...]

Popularity: 52% [?]

Sep

14

Social Marketing beats SEO?

September 14, 2007 | 1 Comment

It is an important question these days. My own article “The Algorithm Apparently Killed Jeeves” reached the homepage of digg, bringing down my servers with thousands of hits a minute. While such traffic growth is rarely sustained beyond a day, the buzz, links created to your site, and broad reach awareness generated are [...]

Popularity: 59% [?]

Sep

5

Analytics Comparison: 3rd Party Paper

September 5, 2007 | 1 Comment

Doesn’t that just take the cake? Here I spend a few hours writing up my perspective of the major web analytics platforms only to have a much more comprehensive report released by StoneTemple Consulting shortly thereafter.
Joking aside, for anyone contemplating the right solution, their report is worth the read.
They cover HitBox, Affinium NetInsight, IndexTools, [...]

Popularity: 29% [?]

Aug

20

AdBrite instead of Google AdSense / AdWords

August 20, 2007 | 6 Comments

I’ve had a chance to spend some time with AdBrite and I’m impressed with the opportunity for you, us, as marketers and publishers. Coincidentally, they are set up in the booth next to ours at SES so I’m sure I’ll get a chance to chat with them during the conference and may follow up with [...]

Popularity: 69% [?]

Aug

10

Analytics Vendor Comparison : Omniture, Coremetrics, Hitbox, and Google

August 10, 2007 | 6 Comments

For years, we have all pined over the lack of a comprehensive comparison of analytics platforms from Omniture’s SiteCatalyst, Coremetrics, Visual Sciences’ Hitbox (previously WebSideStory), and Google. Online marketers and web designers have to sit through cumbersome sales pitches and wade through confusing RFPs to decipher which solution is best for them.
No more I [...]

Popularity: 88% [?]

Jul

27

TechCrunch TC9 Download

July 27, 2007 | 1 Comment

Having spent the last few hours at Michael Arrington’s TechCrunch Meet-Up, I sit here struggling to find some criticism of the event simply for the sake of a buzz worthy post. The fact is, the party was flawlessly executed from logistics to music, drinks to demos, and all with a crowd of industry elite [...]

Popularity: 55% [?]

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