Apr

6

Pop Labs Conversion Closing Rap

April 6, 2008 | 1 Comment

Poetic Prophet, Chuck, a Pop Labs super star and viral marketing genius (though they deal in SEO and search marketing) is turning interactive marketing concepts into original music. Here, a rap about making the right choices in your online marketing campaigns to increase not only traffic but the conversions you get.

I’m looking forward to […]

Popularity: 30% [?]

Mar

5

Online Marketing Heroes

March 5, 2008 | 8 Comments

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum […]

Popularity: 100% [?]

Feb

26

Performance Based Web Design

February 26, 2008 | 4 Comments

For those of you that have been with me a while, you know that I’m a tremendous advocate of performance based marketing. I firmly believe that online marketing is heavily, certainly predominantly, and almost completely analytics driven when done well. We need not as what ad rates well with focus groups or how […]

Popularity: 40% [?]

Dec

14

Large Scale Bid Management - Pubcon 2007 session digest

December 14, 2007 | 4 Comments

After a nightmare traveling (I haven’t had much luck lately) with 6 hours to go from SFO to Las Vegas, I arrived only in time for the Tuesday afternoon session, “Large scale bid management”. I was anxious to listen in having done that very thing at HP and now find myself starting such campaigns […]

Popularity: 46% [?]

Oct

4

Is Your Paid Seach Vendor Ignorant (or Incompetent)?

October 4, 2007 | 8 Comments

Recently, paid search vendors have been an object of my scrutiny. In the process, I’ve been alarmed at the significant variation in capabilities between them as they make wild claims and in order to win business. One capability (or rather, incapability) repeatedly stuck out at numerous agencies; this angered me so much that […]

Popularity: 78% [?]

Sep

27

Adchemy hiring a Search Engine Marketing Director

September 27, 2007 | 1 Comment

Veterans of my blog know the last thing I’m going to do is start posting every job opportunity in online marketing. There are thousands of companies with enough need for experienced and inexperienced talent to keep most of our careers secure. That said, not that I’ve gone startup, I recognize how difficult it […]

Popularity: 39% [?]

Sep

14

Social Marketing beats SEO?

September 14, 2007 | 1 Comment

It is an important question these days. My own article “The Algorithm Apparently Killed Jeeves” reached the homepage of digg, bringing down my servers with thousands of hits a minute. While such traffic growth is rarely sustained beyond a day, the buzz, links created to your site, and broad reach awareness generated are […]

Popularity: 53% [?]

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