Mar

5

Online Marketing Heroes

March 5, 2008 | 8 Comments

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum […]

Popularity: 100% [?]

Jan

5

Easily Add Video to your Site - Google Adsense Links to YouTube

January 5, 2008 | 1 Comment

This is old news but I’ve finally had a chance to take a look and I’m enthusiastic about the potential. Google Adsense has integrated YouTube video to bring web sites and publishers a sponsored video service which automatically features relevant videos based on the content of your site.
“A new way to enrich your site […]

Popularity: 47% [?]

Dec

14

Merry Tossmass Video - Targeted Advertising Oversight?

December 14, 2007 | Leave a Comment

Happy Festivus everyone! With the annual debate and debacle over the use of “Christmas” and related symbolism, this clip came across my desk as a breath of fresh air. I share it with you not to stimulate that debate of “Holiday” vs. Christmas but to pose interesting Marketing questions that come to mind. […]

Popularity: 41% [?]

Oct

27

Behavioral Targeting Optimization

October 27, 2007 | Leave a Comment

Don’t you just love epiphanies? Those brief moments in time when a great idea just hits you. I feel like I had one of those this morning, an opportunity so obvious, it alarms me that ad networks and portals have yet to have stumbled on the idea themselves.
A few days ago I had […]

Popularity: 60% [?]

Oct

9

How Search Engines Work

October 9, 2007 | 4 Comments

About a week ago, Kosmix, one of the few emerging businesses doing anything significant in Search, announced the release of a search technology that gives them a significant advantage in the search space: the Kosmos File System.
With all our talk of algorithms and indexes, I’m sure you realize that an engine isn’t as simple as […]

Popularity: 76% [?]

Aug

20

AdBrite instead of Google AdSense / AdWords

August 20, 2007 | 6 Comments

I’ve had a chance to spend some time with AdBrite and I’m impressed with the opportunity for you, us, as marketers and publishers. Coincidentally, they are set up in the booth next to ours at SES so I’m sure I’ll get a chance to chat with them during the conference and may follow up with […]

Popularity: 64% [?]

Apr

11

Marketing is Dead

April 11, 2007 | 2 Comments

I recently had a chance to discuss the future of online advertising with Shane Vaughan, VP of Marketing for Balihoo, and offered a forum in which to share his perspective. He has succinctly characterized how the relevance of advertising, enabled by the internet, will deliver more qualified customers while supporting, not replacing, traditional forms […]

Popularity: 24% [?]

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The views expressed here are exclusively my own and do not represent those of Zvents, Hewlett-Packard, Yahoo!, or their employees, trustees, or subsidiaries.