Getting your events and promotions online

August 14, 2008 | Leave a Comment

I’ve had the distinguished honor of having an article featured in this month’s edition of Event Solutions Magazine bringing to their audience some of the most basic online marketing tenants that we so easily forget as still being foreign to most marketers. What are the basics? How does one get started? Here’s [...]

Popularity: 17% [?]

Apr

11

Who’s at Ad:tech next week?

April 11, 2008 | Leave a Comment

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it [...]

Popularity: 78% [?]

Mar

5

Online Marketing Heroes

March 5, 2008 | 9 Comments

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum [...]

Popularity: 100% [?]

Nov

21

Social Networks Make Poor Advertising Bedfellows

November 21, 2007 | 3 Comments

Things aren’t looking good for social networks. The bandwagon web platform which has everyone starting a new company has proven effective in attracting an audience yet, to add insult to injury (I think it is safe to say Friendster and MySpace have proven retention a challenge - the injury), it seems monetization is still [...]

Popularity: 80% [?]

Nov

6

Kickstart social networking with Ya-huh?

November 6, 2007 | 3 Comments

An odd choice for the name of Yahoo’s next social network. Certainly, I applaud Yahoo’s effort as the internet brand which years ago should have defined social networking by simply adding connectivity between its users. Today they launch Kickstart, a clear shot at the origin of Facebook, targeting college students and alumni. [...]

Popularity: 68% [?]

Nov

2

Innovative Social Shopping with Bunnybot

November 2, 2007 | 6 Comments

As I shop for the holidays I am repeatedly faced with the same challenge, a discussion that ensues something like this:

- I’d love to get the TiVo Series 2 HD DVR
- That’s the thing that records TV right?
- Um… yes, but you have to make sure it is a Series 2
- Series 2, got it. [...]

Popularity: 82% [?]

Sep

27

Sphinnaanites Unite! Welcome to the Sphinn Revolution

September 27, 2007 | 1 Comment

Yes, it is my new best friend. A digg-like news and resource aggregator that filters based on the popularity of content. At its peak, I had over 100 search and marketing related blogs on my reader before turning to Yahoo Pipes to mash them up in hopes of finding the gems among so [...]

Popularity: 64% [?]

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