The Library Analogy Takes Hold

September 8, 2008 | Leave a Comment

The turn of the year brought us Christmas, New Years Eve, and one of my favorite favorite ideas: The Library Analogy. The premise is simple, the easiest way to explain SEO to someone unfamiliar with search engines, websites, or optimization, is to compare the practice to managing a library.
I won’t go into the detail [...]

Popularity: 8% [?]

Sep

5

Social Search Networking

September 5, 2008 | Leave a Comment

Full disclosure! This post completely violates the laws of link baiting, enticing industry leaders and bloggers to come to SEO’Brien just to see how/why I’ve linked to them; so to you I say! “hey there”
I’m not doing that intentionally but had such a fantastic time with the folks at the Search Engine Strategies, [...]

Popularity: 10% [?]

Aug

26

Local Search Behind MTV Campus Daily Guides Reaches College Demographic

August 26, 2008 | 1 Comment

With a tremendous amount of fanfare (I had a parade come through the office this morning), I’m excited to share that Zvents has partnered with MTV to deliver a comprehensive local search experience to Campus Daily Guides published by mtvU.
Creating a unique opportunity to reach the affluent college demographic, Zvents is powering the local search [...]

Popularity: 12% [?]

Aug

21

Search Marketing Standard

August 21, 2008 | Leave a Comment

One of my favorite industry print publications was recently acquired by iNET Interactive and I was curious what interest a social media company would have in a trade magazine.
Launched in early 2006, Search Marketing Standard delivers practical, intuitive search marketing information immediately applicable to search engine programs. With insight on pay-per-click advertising, search [...]

Popularity: 14% [?]

Aug

14

Getting your events and promotions online

August 14, 2008 | Leave a Comment

I’ve had the distinguished honor of having an article featured in this month’s edition of Event Solutions Magazine bringing to their audience some of the most basic online marketing tenants that we so easily forget as still being foreign to most marketers. What are the basics? How does one get started? Here’s [...]

Popularity: 17% [?]

Jul

25

Is the media helping or hurting our understanding of SEO?

July 25, 2008 | 2 Comments

CNET’s Stephen Shankland has written a thorough review of Microsoft’s BrowseRank, “Microsoft tries to one-up Google PageRank” but its this perspective that really tells the story.
It’s maddening to see yet another naive or deliberately misleading article on an innovation in search ranking, that perpetuates persistent misunderstanding of how search works and what makes search better.
Microsoft’s [...]

Popularity: 21% [?]

Jul

3

The Top 10 SEO Myths (& Priorities)

July 3, 2008 | 1 Comment

iMedia Connection, Associate Editor Michael Estrin has pulled together a must read SEO article with contributions from SEO Superstars, Kevin Ryan, Paul Bruemmer, Danny Sullivan, Aaron Wall, Shimon Sandler, and Google’s Adam Lasnik. The article reviews what I think everyone would agree are the most widely believed myths as well as the most important [...]

Popularity: 27% [?]

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