Is Your Paid Seach Vendor Ignorant (or Incompetent)?

October 4, 2007 | 8 Comments

Recently, paid search vendors have been an object of my scrutiny. In the process, I’ve been alarmed at the significant variation in capabilities between them as they make wild claims and in order to win business. One capability (or rather, incapability) repeatedly stuck out at numerous agencies; this angered me so much that [...]

Popularity: 90% [?]

Jun

25

July Search and Online Marketing Conference and Events

June 25, 2007 | 2 Comments

Coming up this week is Searchnomics in Santa Clara, CA on Wednesday, I’ll be there and you can catch me on a panel at 22. Register today and you can still benefit from a reduced price with promo code “vol2″

As for next month:
Affiliate Summit is the must attend series and Affiliate Summit East is [...]

Popularity: 70% [?]

May

7

Trademark terms in Paid Search

May 7, 2007 | Leave a Comment

This point of view has been a few days coming as the implications of a U.S. District Court in NY ruling in April have yet to be realized. I hope you are paying attention.
A couple weeks ago, Judge Thomas J. McAvoy ruled for John Hamzik, who holds a trademark on “The Dating Ring,” against [...]

Popularity: 26% [?]

May

4

Yahoo and Google and Microsoft oh my!

May 4, 2007 | 1 Comment

Can anyone keep up with recent news?
Acquisition talk following what seems to be the month of mergers, with Hitwise going to Experian and, of course, Google’s pick up of DoubleClick, brings my old stomping grounds and once world’s strongest brand into the limelight.
Yahoo! and Microsoft
Microsoft is stepping up pursuit of Yahoo! to finally close on [...]

Popularity: 37% [?]

Apr

28

The Industry’s Nerve Center

April 28, 2007 | Leave a Comment

Though Peppered with rumor and negative PR, Google’s acquisition of DoubleClick remains, as far as I’m concerned, one of the most important, recent developments in online marketing. Stuart Frankel, President of Performics, responded quickly to speculation of a Performics dissolution with concise reassurance of their alignment with DoubleClick and Google and position as a [...]

Popularity: 75% [?]

Apr

9

Changes in Yahoo! Search

April 9, 2007 | Leave a Comment

According to the Yahoo’s search marketing blog, short descriptions of 70 characters will be required by Yahoo! Search advertisers in May while the current 190-character description will relegate to an option only be shown in certain formats. Yahoo! cites performance as pre-empting the change, “We’ve found that ads written more concisely give users a [...]

Popularity: 20% [?]

Apr

2

A Random Walk Down Search

April 2, 2007 | Leave a Comment

Interesting search results on Google today…
I usually do my book shopping on Amazon. Having built a history of preferences over the years, I must admit, their recommendations alone keep me coming back for more.
Today, I deviated from the norm while looking for James Surowiecki’s The Wisdom of Crowds and searched Google. [...]

Popularity: 22% [?]

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