Pop Labs Conversion Closing Rap

April 6, 2008 | 1 Comment

Poetic Prophet, Chuck, a Pop Labs super star and viral marketing genius (though they deal in SEO and search marketing) is turning interactive marketing concepts into original music. Here, a rap about making the right choices in your online marketing campaigns to increase not only traffic but the conversions you get.

I’m looking forward to [...]

Popularity: 48% [?]

Mar

5

Online Marketing Heroes

March 5, 2008 | 9 Comments

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum [...]

Popularity: 100% [?]

Feb

27

Paid Clicks are Dead. Long Live Paid Clicks!

February 27, 2008 | Leave a Comment

According to comScore, Google’s paid search click volume fell 7% in January, from the previous month, and were relatively flat with the same period last year. Industry pundits, economists, and search experts are fervent with the data, citing everything from a slow month, to validation of a recession, to the downfall of society!
I [...]

Popularity: 57% [?]

Dec

14

Large Scale Bid Management - Pubcon 2007 session digest

December 14, 2007 | 4 Comments

After a nightmare traveling (I haven’t had much luck lately) with 6 hours to go from SFO to Las Vegas, I arrived only in time for the Tuesday afternoon session, “Large scale bid management”. I was anxious to listen in having done that very thing at HP and now find myself starting such campaigns [...]

Popularity: 64% [?]

Oct

11

Traditional Marketers Don’t Get It

October 11, 2007 | Leave a Comment

Okay, so IBM Distinguished Engineer Mike Moran had the forethought to more eloquently title his article, “Why Search Marketing Is So Hard” but what it comes down to is that search marketing is a radically different, alien form of advertising to traditional marketers. To us, what is second nature, is to them exceptionally complicated.
When [...]

Popularity: 65% [?]

Oct

4

Is Your Paid Seach Vendor Ignorant (or Incompetent)?

October 4, 2007 | 8 Comments

Recently, paid search vendors have been an object of my scrutiny. In the process, I’ve been alarmed at the significant variation in capabilities between them as they make wild claims and in order to win business. One capability (or rather, incapability) repeatedly stuck out at numerous agencies; this angered me so much that [...]

Popularity: 93% [?]

Jun

25

July Search and Online Marketing Conference and Events

June 25, 2007 | 2 Comments

Coming up this week is Searchnomics in Santa Clara, CA on Wednesday, I’ll be there and you can catch me on a panel at 22. Register today and you can still benefit from a reduced price with promo code “vol2″

As for next month:
Affiliate Summit is the must attend series and Affiliate Summit East is [...]

Popularity: 71% [?]

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