ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it […]

Popularity: 67% [?]

Poetic Prophet, Chuck, a Pop Labs super star and viral marketing genius (though they deal in SEO and search marketing) is turning interactive marketing concepts into original music. Here, a rap about making the right choices in your online marketing campaigns to increase not only traffic but the conversions you get.

I’m looking forward to […]

Popularity: 30% [?]

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum […]

Popularity: 100% [?]

According to comScore, Google’s paid search click volume fell 7% in January, from the previous month, and were relatively flat with the same period last year. Industry pundits, economists, and search experts are fervent with the data, citing everything from a slow month, to validation of a recession, to the downfall of society!
I […]

Popularity: 46% [?]

After a nightmare traveling (I haven’t had much luck lately) with 6 hours to go from SFO to Las Vegas, I arrived only in time for the Tuesday afternoon session, “Large scale bid management”. I was anxious to listen in having done that very thing at HP and now find myself starting such campaigns […]

Popularity: 46% [?]

Okay, so IBM Distinguished Engineer Mike Moran had the forethought to more eloquently title his article, “Why Search Marketing Is So Hard” but what it comes down to is that search marketing is a radically different, alien form of advertising to traditional marketers. To us, what is second nature, is to them exceptionally complicated.
When […]

Popularity: 49% [?]

Recently, paid search vendors have been an object of my scrutiny. In the process, I’ve been alarmed at the significant variation in capabilities between them as they make wild claims and in order to win business. One capability (or rather, incapability) repeatedly stuck out at numerous agencies; this angered me so much that […]

Popularity: 78% [?]

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Upcoming Industry Events  

• Event: Clicks to Customers, Presented by Network Solutions and Constant Contact at Reservoir Place Sublet, Thu, Jul 24 8:30a
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