Who’s at Ad:tech next week?

April 11, 2008 | Leave a Comment

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it [...]

Popularity: 78% [?]

Mar

5

Online Marketing Heroes

March 5, 2008 | 9 Comments

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum [...]

Popularity: 100% [?]

Jan

30

Weighting the Value of Inlinks by Your Domain’s Life

January 30, 2008 | 5 Comments

Does anyone know…
Does Google weight the value of inlinks relative to the lifespan of a website?
While debating with some friends the question of buying links, I argued that buying links has its place in that new businesses, new companies with no brand recognition, reputation, or awareness, need way to catch up to the [...]

Popularity: 46% [?]

Jan

23

Click Here - The Importance of Anchor Text

January 23, 2008 | 5 Comments

There is a fascinating SERP artifact which almost prompts me to question whether or not there is no more valuable focus in SEO than anchor text. Anchor text you ask, how can that possibly be most important?? Well in truth, I’m not supposing it is but give these searches a moment of your [...]

Popularity: 55% [?]

Dec

27

How to Explain SEO to the Illiterate - the Library Analogy

December 27, 2007 | 9 Comments

Having spent the past few days with family and friends for the Holiday, I repeatedly found myself in the situation of trying to explain search engine optimization and how websites are not simply ‘found’ through Google. Peppered with questions about how SEO is Marketing or why Google doesn’t just do a better job, I [...]

Popularity: 81% [?]

Oct

30

Why the world needs SEOs (or - Google only works in an efficient market)

October 30, 2007 | 7 Comments

In our industry, we often opine two important considerations:Google’s algorithmThe Question (if you will) of an SEO
Most significant to the first question is the process of SEO itself; our constant evaluation of how it works, methodology, success stories and failures. We question how the model works so as to effectively optimize a site to [...]

Popularity: 95% [?]

Oct

9

How Search Engines Work

October 9, 2007 | 5 Comments

About a week ago, Kosmix, one of the few emerging businesses doing anything significant in Search, announced the release of a search technology that gives them a significant advantage in the search space: the Kosmos File System.
With all our talk of algorithms and indexes, I’m sure you realize that an engine isn’t as simple as [...]

Popularity: 88% [?]

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