Sitemap Autodiscovery Streamlines Implementation

April 11, 2007 | Leave a Comment

Ask’s blog today reiterated important news from SES New York that the major engines have agreed on a sitemap autodiscovery standard.
Sites will now be able to specify the location of each sitemap from their robot.txt file creating an open-format autodiscovery platform and eliminating the need to submit sitemaps to each search engine.
The [...]

Popularity: 27% [?]

Apr

4

DoubleClick to Make Ad Inventory More Accessible

April 4, 2007 | Leave a Comment

Our friends at DoubleClick have been in the news lately. I’ve largely ignored the acquisition hype as one thing is likely certain for which speculation is just that, they will be acquired. By whom is an interesting discussion but one purely academic.
The frontrunners for the acquisition seem to be Microsoft and [...]

Popularity: 17% [?]

Mar

13

MSN Search Excluding Paid Search Advertisers from Natural

March 13, 2007 | 1 Comment

Did you know your position in natural search results could be adversely affected by a paid search listing? Weeks ago Microsoft filed a
patent with which their search algorithm could filter the organic results to remove any duplicate listings (two domains pointing to the same website).
Interesting implications
I’ll admit, I’m intrigued and hope Microsoft doesn’t [...]

Popularity: 20% [?]

Mar

12

Managing Microsoft Content Ads

March 12, 2007 | Leave a Comment

adCenter just introduced Microsoft Content Ads, their version of contextual advertising, which displays relevant ads from search into the content within MSN. According to the adCenter blog, the release (in beta) will be expanded with most ads now running in Health & Fitness, Money, Tech & Gadgets, and Travel and though similar to Google [...]

Popularity: 18% [?]

Oct

6

5 reasons to love MSN Ad Labs

October 6, 2006 | Leave a Comment

If you have not already, I encourage you to spend time with MSN Ad Labs http://adlab.microsoft.com This is the first practical application of using search as an analytics resource.Still in development, you’ll find many sites and keywords not yet indexed but the insights for those that are available are tremendous.
Visit Demos
Here’s a sampling of [...]

Popularity: 19% [?]

Aug

11

Geo optimization in Paid Search

August 11, 2006 | Leave a Comment

MSN Search is light years ahead of the other engines due to demographic and regional bid optimization. Different from targeting, MSN Search allows you to simply bid more or less aggressively to target profiles helping large brands reach all search users while appearing more prominently for key audiences. Consider:
Geo targeting Brand A a [...]

Popularity: 46% [?]

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