SEO'Brien

Search and online marketing blog

My PhotoPaul O'Brien
Los Gatos, CA, US

paul_l_obrien at yahoo dot com


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According to comScore, Google’s paid search click volume fell 7% in January, from the previous month, and were relatively flat with the same period last year. Industry pundits, economists, and search experts are fervent with the data, citing everything from a slow month, to validation of a recession, to the downfall of society!
I […]

Popularity: 46% [?]

As questions whirl about the bid from Microsoft to acquire Yahoo!, I’m still astounded at how the focus of the media is on Search and what such a merger of traditional technology and internet behemoths will mean for Yahoo’s share of search relative to Google. The fact is, Google’s core technology and search science […]

Popularity: 47% [?]

Will the madness ever end?!?
Microsoft is picking up online advertising vendor aQuantive Inc. for about $6 billion in cash almost doubling the Google’s price for Doubleclick
We’re not done there though with rumors flying the Google is adding RSS syndication vendor (and personal favorite) Feedburner to their roster. Following Yahoo’s brilliant pick up of MyBlogLog, […]

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Can anyone keep up with recent news?
Acquisition talk following what seems to be the month of mergers, with Hitwise going to Experian and, of course, Google’s pick up of DoubleClick, brings my old stomping grounds and once world’s strongest brand into the limelight.
Yahoo! and Microsoft
Microsoft is stepping up pursuit of Yahoo! to finally close on […]

Popularity: 45% [?]

I’ve received enough praise and criticism of my perspective on Ask’s new campaign that I felt compelled to do investigate the quality of each engine in more detail. As you can imagine, these results are completely biased, being scored alone by my opinion; nonetheless, I felt the experience worth sharing.
Within five groups of terms, selecting […]

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I realized, only shortly after posting the news of the new sitemap autodiscovery protocol that there are few resources that explain the very simple steps that need to be taken to set up autodiscovery through your robots.txt file.
Assuming you’ve named the map “sitemap.xml,” simply add the following line to the robots.txt file located at the […]

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Ask’s blog today reiterated important news from SES New York that the major engines have agreed on a sitemap autodiscovery standard.
Sites will now be able to specify the location of each sitemap from their robot.txt file creating an open-format autodiscovery platform and eliminating the need to submit sitemaps to each search engine.
The […]

Popularity: 32% [?]

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