Archive for the Insights / Research Category
The Best Resources for Self Employed Businesses
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!It dawned on me the other night that an increasing majority of my readers are self employed: marketing consultants, small business owners, contractors, and startup entrepreneurs. While we focus, here, on marketing resources and tips, there are an ever [...]
Popularity: 25% [?]
Understanding Online Video
Long one of the shortcomings in the transition from TV to online was the gap from online video to the rich analytics available through banners, search marketing, or email; each complements, in many ways, to similar traditional formats of their own. What made online advertising, search, or email so compelling was that one could [...]
Popularity: 42% [?]
On the Growth of an Internet Startup
We’re in for a rough year. You heard it here first (*tongue in cheek*); there is some indication that the economy is chugging along more slowly than usual and with Obama in office, we’re in for “Change.” That can only mean one thing, well, three things: tightening belts, possible layoffs, maybe some mortgage [...]
Popularity: 55% [?]
What Recession?
So what of the holiday shopping season? Sure, I’m late to the game with my assessment of Black Friday and Cyber Monday; what can I say? I wanted to do my due diligence and add some perspective to what’s going on.
Key take away is that the season seems to off to a steady [...]
Popularity: 70% [?]
A Little About Me
Welcome back to those of you in the U.S. and happy holidays to all!
Before the Thanksgiving holiday, I had the distinct pleasure of connecting with Duane Forrester re: some personal Q&A for Search Engine Land. Duane is an in-house SEM with Microsoft and author of How to Make Money with Your Blog. He also [...]
Popularity: 22% [?]
Is Your Site (not your blog) Run By WordPress? Perhaps it Should Be
WordPress - The celebrated blog platform, favored by search marketers for its amazing degree of customization and built-in optimization, comes in two flavors:
Hosted by wordpress.com: Gets you started as quickly and easily as the perhaps more well known hosted, and Google owned, Blogger.
The WordPress platform provided by wordpress.org: The downloadable version of WordPress which, while [...]
Popularity: 61% [?]
The 4 Fundamental Web Technologies for User Retention
Standing in the shower this morning I had one of those epiphanies (yes, I know, perhaps TMI but I like to paint a picture in your mind so you can follow along with my logic ). This was an epiphany while contemplating why people stay with a website. As I considered all [...]
Popularity: 75% [?]
