Google’s Website Quality Guidelines

June 11, 2007 | Leave a Comment

At the inaugural SMX Advanced conference in Seattle last week, Matt Cutts discussed Google’s webmaster guidelines but failed to address heavily sought detail on site quality considerations and violations that can result in your being punished by Google (whether your intentions are honorable or otherwise). He did though commit to deliver more insight and [...]

Popularity: 47% [?]

May

21

Acquisitions Keep On Rollin’

May 21, 2007 | Leave a Comment

Will the madness ever end?!?
Microsoft is picking up online advertising vendor aQuantive Inc. for about $6 billion in cash almost doubling the Google’s price for Doubleclick
We’re not done there though with rumors flying the Google is adding RSS syndication vendor (and personal favorite) Feedburner to their roster. Following Yahoo’s brilliant pick up of MyBlogLog, [...]

Popularity: 54% [?]

May

18

The Implications of Universal Search

May 18, 2007 | 1 Comment

I’m not going to spend much time on the news as any search marketer worth their salt should already be aware of Google’s Universal Search initiative. The goal, of course, is to aggregate results to one SERP presenting web results, videos, news, images, and other content in the same experience.
Yesterday, Google took a step [...]

Popularity: 54% [?]

May

4

Yahoo and Google and Microsoft oh my!

May 4, 2007 | 1 Comment

Can anyone keep up with recent news?
Acquisition talk following what seems to be the month of mergers, with Hitwise going to Experian and, of course, Google’s pick up of DoubleClick, brings my old stomping grounds and once world’s strongest brand into the limelight.
Yahoo! and Microsoft
Microsoft is stepping up pursuit of Yahoo! to finally close on [...]

Popularity: 37% [?]

May

1

The Definitive Search Engine Result Comparison - An Investigative Report

May 1, 2007 | 5 Comments

I’ve received enough praise and criticism of my perspective on Ask’s new campaign that I felt compelled to do investigate the quality of each engine in more detail. As you can imagine, these results are completely biased, being scored alone by my opinion; nonetheless, I felt the experience worth sharing.
Within five groups of terms, selecting [...]

Popularity: 45% [?]

Apr

28

The Industry’s Nerve Center

April 28, 2007 | Leave a Comment

Though Peppered with rumor and negative PR, Google’s acquisition of DoubleClick remains, as far as I’m concerned, one of the most important, recent developments in online marketing. Stuart Frankel, President of Performics, responded quickly to speculation of a Performics dissolution with concise reassurance of their alignment with DoubleClick and Google and position as a [...]

Popularity: 75% [?]

Apr

24

The Algorithm Apparently Killed Jeeves

April 24, 2007 | 24 Comments

Ask launched a strange nationwide campaign, not long ago, with cryptic billboards that raise more questions than support the brand. The first, appeared weeks ago with only what looked like a blue button and the quote “The algorithm killed Jeeves”
At first glance, I thought, “what a terrible Google ad,” throwing punches at Ask like [...]

Popularity: 96% [?]

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