Behavioral Targeting Optimization

October 27, 2007 | Leave a Comment

Don’t you just love epiphanies? Those brief moments in time when a great idea just hits you. I feel like I had one of those this morning, an opportunity so obvious, it alarms me that ad networks and portals have yet to have stumbled on the idea themselves.
A few days ago I had [...]

Popularity: 75% [?]

Oct

24

Who is John Q?

October 24, 2007 | 2 Comments

As I was contemplating the design of my own blog this morning, it struck me as amusing that I always get served eye candy ads for John Q TV. Assuming AdBrite’s targeting technology is working, clearly, I may be revealing embarrassing information about my behavior but I don’t spend time surfing babe websites and [...]

Popularity: 74% [?]

Aug

20

AdBrite instead of Google AdSense / AdWords

August 20, 2007 | 6 Comments

I’ve had a chance to spend some time with AdBrite and I’m impressed with the opportunity for you, us, as marketers and publishers. Coincidentally, they are set up in the booth next to ours at SES so I’m sure I’ll get a chance to chat with them during the conference and may follow up with [...]

Popularity: 69% [?]

Jul

10

The Value of Product Placement - iPhone and Calamari

July 10, 2007 | 1 Comment

We have all heard of product placement on TV; the ever present Ford trucks in 24 and the interwoven Toyota Yaris in the animated Smallville Legends on the WB hit are a fact of life in our TiVo world.
Should we place blame on the early Bond films for having spawned this marketing channel? The [...]

Popularity: 50% [?]

Jun

22

Marketing with Zvents - SEO and Shopping in One

June 22, 2007 | 4 Comments

The announcement has been made, not long ago I left HP to join the brilliant group of folks creating a remarkable event search technology at Zvents. Considering yourselves Mr. and Ms. America (not Mr. and Ms. Marketer), I’d be remiss (and not doing my job) to not mention that Zvents is where you want [...]

Popularity: 74% [?]

May

30

Modeling Search and User Behavior to Measure Campaign Performance

May 30, 2007 | 5 Comments

The concept of using behavior, namely search behavior, to understand user intent and awareness is difficult to grasp. In an industry in which focus groups and panels are the norm, the most alien of insights is that of the searcher but, consider, the ability to track the behavior of an immense audience actively seeking, [...]

Popularity: 59% [?]

May

30

Banner Ads Work! well… they do something

May 30, 2007 | 6 Comments

How many can name the product from last banner ad they saw? Chances are, none of you.
But according to what I found through ars technica, that’s okay.
The Journal of Consumer Research published findings that repeated exposure to banner ads results in positive feelings for that which is advertised. They asked students to read [...]

Popularity: 53% [?]

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