Jun

25

Behold! The Rise of AdPlanner

June 25, 2008 | 2 Comments

Available only in closed beta, Google AdPlanner promises to help you identify websites your customers are likely to visit helping define media plans and ad placement. A blend of market analytics and Google’s endeavors as an all encompassing ad platform, AdPlanner may be some icing on the cake.
I’m left to wonder though, how many […]

Popularity: 10% [?]

May

15

Google wins another title; overtakes Yahoo

May 15, 2008 | 2 Comments

I’d bet you didn’t realize that for all the hype Google receives for having the greatest search share, Yahoo! still reigns supreme as the most used (trafficked) website. According to comScore latest numbers, Yahoo serves 33.6 billion page views per month easily eclipsing Google’s 28.7 billion. Traditional marketers (or, frankly, savvy marketers who […]

Popularity: 22% [?]

Apr

11

Who’s at Ad:tech next week?

April 11, 2008 | Leave a Comment

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it […]

Popularity: 67% [?]

Mar

5

Online Marketing Heroes

March 5, 2008 | 8 Comments

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum […]

Popularity: 100% [?]

Feb

26

Performance Based Web Design

February 26, 2008 | 4 Comments

For those of you that have been with me a while, you know that I’m a tremendous advocate of performance based marketing. I firmly believe that online marketing is heavily, certainly predominantly, and almost completely analytics driven when done well. We need not as what ad rates well with focus groups or how […]

Popularity: 40% [?]

Jan

5

Easily Add Video to your Site - Google Adsense Links to YouTube

January 5, 2008 | 1 Comment

This is old news but I’ve finally had a chance to take a look and I’m enthusiastic about the potential. Google Adsense has integrated YouTube video to bring web sites and publishers a sponsored video service which automatically features relevant videos based on the content of your site.
“A new way to enrich your site […]

Popularity: 47% [?]

Nov

21

Social Networks Make Poor Advertising Bedfellows

November 21, 2007 | 3 Comments

Things aren’t looking good for social networks. The bandwagon web platform which has everyone starting a new company has proven effective in attracting an audience yet, to add insult to injury (I think it is safe to say Friendster and MySpace have proven retention a challenge - the injury), it seems monetization is still […]

Popularity: 60% [?]

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The views expressed here are exclusively my own and do not represent those of Zvents, Hewlett-Packard, Yahoo!, or their employees, trustees, or subsidiaries.