Throw Hitwise on the Acquisition List

April 19, 2007 | 1 Comment

Experian, the company I know best for their free credit reports, acquired Hitwise today for approximately $240m; adding to our growing list of recent acquisitions.
Credit is by no means all for which they are known as the parent brand of well known online names including Lowermybills.com, cheetahMail, and a favorite from my old stomping grounds, [...]

Popularity: 22% [?]

Feb

9

New Google Base Attributes

February 9, 2007 | Leave a Comment

My favorite CSE, Google Base (I still prefer “Froogle” don’t you?), has made a significant enhancement to the quality of their product engine with the addition of product attributes to the feed specifications.
As I hope you know, Google Base allows stores to upload product feeds so that their audience can find, consider, and compare said [...]

Popularity: 46% [?]

Feb

7

Redesign News from AOL

February 7, 2007 | Leave a Comment

Expected at the start of Q2 are a number of changes from the sleeping giant AOL. With over 100mm unique users, though not top internet portal nor media darling, AOL still has some tricks up its sleeve worth your attention (did you know that in Q4 AOL topped MSN on monthly uniques for the [...]

Popularity: 25% [?]

Jan

27

It’s all about Search

January 27, 2007 | 2 Comments

That was a bold perspective I frequently heard years ago while working for Yahoo! This isn’t new insight about Yahoo’s strategy (I’m often wonder what they’re doing); no, I want to share and discuss with you the claim.
It’s ALL about Search
Think about whether or not that is true for a moment and give me [...]

Popularity: 63% [?]

Jan

23

Comparison Shopping Does Not Drive Sales (not immediately anyway)

January 23, 2007 | 1 Comment

In a study I’m wrapping up of customer interaction with a single brand and store, we’ve found that as as 80% of all purchases are preceded by time with a comparison shopping engine. 80%! Do you know what impact CSEs have on your business? Most marketers relegate Shopping.com, Bizrate, or Shopzilla to [...]

Popularity: 50% [?]

Dec

21

Cash Back with jellyfish

December 21, 2006 | 1 Comment

jellyfish, a promising and somewhat novel addition to the Comparison Shopping scene is a combination of Upromise or the Discover card and Woot; they accomplish both giving you cash back on purchases while a discount on a deal of the day increases until the supply of that offer is sold out. Given the press [...]

Popularity: 46% [?]

Dec

18

How effective is Google Base?

December 18, 2006 | Leave a Comment

Brian Smith today pointed out some challenges worth reading about Google Base.
For those of you unfamiliar with Base, consider it a comparison shopping engine where you can submit product to be searchable on Google. Like a CSE, you can describe any item you post with attributes and specs to help people find it when they [...]

Popularity: 44% [?]

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