Jun

25

Behold! The Rise of AdPlanner

June 25, 2008 | 2 Comments

Available only in closed beta, Google AdPlanner promises to help you identify websites your customers are likely to visit helping define media plans and ad placement. A blend of market analytics and Google’s endeavors as an all encompassing ad platform, AdPlanner may be some icing on the cake.
I’m left to wonder though, how many […]

Popularity: 10% [?]

May

15

Google wins another title; overtakes Yahoo

May 15, 2008 | 2 Comments

I’d bet you didn’t realize that for all the hype Google receives for having the greatest search share, Yahoo! still reigns supreme as the most used (trafficked) website. According to comScore latest numbers, Yahoo serves 33.6 billion page views per month easily eclipsing Google’s 28.7 billion. Traditional marketers (or, frankly, savvy marketers who […]

Popularity: 22% [?]

Apr

11

Who’s at Ad:tech next week?

April 11, 2008 | Leave a Comment

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it […]

Popularity: 67% [?]

Mar

5

Online Marketing Heroes

March 5, 2008 | 8 Comments

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum […]

Popularity: 100% [?]

Dec

14

Merry Tossmass Video - Targeted Advertising Oversight?

December 14, 2007 | Leave a Comment

Happy Festivus everyone! With the annual debate and debacle over the use of “Christmas” and related symbolism, this clip came across my desk as a breath of fresh air. I share it with you not to stimulate that debate of “Holiday” vs. Christmas but to pose interesting Marketing questions that come to mind. […]

Popularity: 41% [?]

Oct

27

Behavioral Targeting Optimization

October 27, 2007 | Leave a Comment

Don’t you just love epiphanies? Those brief moments in time when a great idea just hits you. I feel like I had one of those this morning, an opportunity so obvious, it alarms me that ad networks and portals have yet to have stumbled on the idea themselves.
A few days ago I had […]

Popularity: 60% [?]

Aug

20

AdBrite instead of Google AdSense / AdWords

August 20, 2007 | 6 Comments

I’ve had a chance to spend some time with AdBrite and I’m impressed with the opportunity for you, us, as marketers and publishers. Coincidentally, they are set up in the booth next to ours at SES so I’m sure I’ll get a chance to chat with them during the conference and may follow up with […]

Popularity: 64% [?]

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The views expressed here are exclusively my own and do not represent those of Zvents, Hewlett-Packard, Yahoo!, or their employees, trustees, or subsidiaries.