The question burning my mind is if Ask.com found a new ad agency. I may have been a little slow to catch the ad (I missed Ask’s Jim Lazone sharing it at SES San Jose - while I was there) but I had a moment to catch up on Eureka with my TiVo and […]

Popularity: 42% [?]

Ask really threw me for a guilt trip. I stand by my criticism of their ad campaign (as I think do most) and a poor man’s review of their traffic suggests it hasn’t delivered (though, admittedly, Compete data is incomplete and only through May). Then again, through my investigation , I found Ask […]

Popularity: 44% [?]

I’ve received enough praise and criticism of my perspective on Ask’s new campaign that I felt compelled to do investigate the quality of each engine in more detail. As you can imagine, these results are completely biased, being scored alone by my opinion; nonetheless, I felt the experience worth sharing.
Within five groups of terms, selecting […]

Popularity: 52% [?]

Ask launched a strange nationwide campaign, not long ago, with cryptic billboards that raise more questions than support the brand. The first, appeared weeks ago with only what looked like a blue button and the quote “The algorithm killed Jeeves”
At first glance, I thought, “what a terrible Google ad,” throwing punches at Ask like […]

Popularity: 83% [?]

I realized, only shortly after posting the news of the new sitemap autodiscovery protocol that there are few resources that explain the very simple steps that need to be taken to set up autodiscovery through your robots.txt file.
Assuming you’ve named the map “sitemap.xml,” simply add the following line to the robots.txt file located at the […]

Popularity: 37% [?]

Ask’s blog today reiterated important news from SES New York that the major engines have agreed on a sitemap autodiscovery standard.
Sites will now be able to specify the location of each sitemap from their robot.txt file creating an open-format autodiscovery platform and eliminating the need to submit sitemaps to each search engine.
The […]

Popularity: 32% [?]

Interesting search results on Google today…
I usually do my book shopping on Amazon. Having built a history of preferences over the years, I must admit, their recommendations alone keep me coming back for more.
Today, I deviated from the norm while looking for James Surowiecki’s The Wisdom of Crowds and searched Google. […]

Popularity: 22% [?]

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