Apr

11

Who’s at Ad:tech next week?

April 11, 2008 | Leave a Comment

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it […]

Popularity: 67% [?]

Apr

3

Seeking Business/Marketing Analyst

April 3, 2008 | 2 Comments

I’m looking to hire a talented, driven Business Analyst, motivated by the rapid pace and growth of startup internet technologies and businesses. For those of you that know me, you’ll appreciate that I need someone with substantial analytics experience and a desire for a fast-paced environment.
This person will lead the development of metrics dashboards and […]

Popularity: 26% [?]

Mar

5

Online Marketing Heroes

March 5, 2008 | 8 Comments

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum […]

Popularity: 100% [?]

Feb

26

Performance Based Web Design

February 26, 2008 | 4 Comments

For those of you that have been with me a while, you know that I’m a tremendous advocate of performance based marketing. I firmly believe that online marketing is heavily, certainly predominantly, and almost completely analytics driven when done well. We need not as what ad rates well with focus groups or how […]

Popularity: 40% [?]

Sep

18

SEO Toolbox - Xinu

September 18, 2007 | 3 Comments

Just a quick post to let you know about a wonderful resource I’ve stumbled onto: Xinu is a brilliant mashup of valuable search optimization insights such as backlinks, page rank, social bookmark links, and pages indexed. The intuitive service includes links to each platform to investigate your site’s details, leaving only recommendations lacking; Xinu […]

Popularity: 50% [?]

Sep

5

Analytics Comparison: 3rd Party Paper

September 5, 2007 | 1 Comment

Doesn’t that just take the cake? Here I spend a few hours writing up my perspective of the major web analytics platforms only to have a much more comprehensive report released by StoneTemple Consulting shortly thereafter.
Joking aside, for anyone contemplating the right solution, their report is worth the read.
They cover HitBox, Affinium NetInsight, IndexTools, […]

Popularity: 30% [?]

Aug

10

Analytics Vendor Comparison : Omniture, Coremetrics, Hitbox, and Google

August 10, 2007 | 5 Comments

For years, we have all pined over the lack of a comprehensive comparison of analytics platforms from Omniture’s SiteCatalyst, Coremetrics, Visual Sciences’ Hitbox (previously WebSideStory), and Google. Online marketers and web designers have to sit through cumbersome sales pitches and wade through confusing RFPs to decipher which solution is best for them.
No more I […]

Popularity: 69% [?]

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