A Better Affiliate Model?

March 2, 2007 | 2 Comments

On occasion, I stray from my expertise into the shady world of Affiliate marketing.
Affiliate marketing remains one of the least understood and most valuable marketing opportunities. I’m wrapping up some research now that shows that of all online opportunities, affiliates are leveraged second only to search by customers who buy OFFLINE. [...]

Popularity: 19% [?]

Jan

27

It’s all about Search

January 27, 2007 | 2 Comments

That was a bold perspective I frequently heard years ago while working for Yahoo! This isn’t new insight about Yahoo’s strategy (I’m often wonder what they’re doing); no, I want to share and discuss with you the claim.
It’s ALL about Search
Think about whether or not that is true for a moment and give me [...]

Popularity: 65% [?]

Jan

5

Alleluia Floodlight

January 5, 2007 | Leave a Comment

I neglected to point out in December that Doubleclick picked up an award for a technology worth your attention.
During the fourth annual ASPY awards created by Aspen group to salute the best solutions from publishers and vendors, Doubleclick’s Floodlight tag was recognized “Best Technology Solution”
I call it a container tag.
Floodlight is a variation of traditional [...]

Popularity: 30% [?]

Dec

21

Cash Back with jellyfish

December 21, 2006 | 1 Comment

jellyfish, a promising and somewhat novel addition to the Comparison Shopping scene is a combination of Upromise or the Discover card and Woot; they accomplish both giving you cash back on purchases while a discount on a deal of the day increases until the supply of that offer is sold out. Given the press [...]

Popularity: 45% [?]

Oct

5

Commission Junction for sale?

October 5, 2006 | 1 Comment

The rumor has been around for a long time: Valueclick entertaining options to sell itself or a part of the business. This just surfaced suggesting, in this case, CJ is on the market.
Any insights?
Popularity: 15% [?]If you enjoyed this post, make sure you subscribe to my RSS feed!

Popularity: 15% [?]

Oct

3

The Kitchen Sink : Part 3 : Manage YOUR feed

October 3, 2006 | Leave a Comment

So here it is, part three of Comparison Shopping optimization… The Kitchen Sink
Last Monday, I started at a high level for which most of you have to do some research about your own store before moving forward; that is, Comparison Shopping is not about direct demand gen, users don’t buy immediately after clicking from CSEs, [...]

Popularity: 17% [?]

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