Apr

11

Who’s at Ad:tech next week?

April 11, 2008 | Leave a Comment

ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it […]

Popularity: 67% [?]

Mar

5

Online Marketing Heroes

March 5, 2008 | 8 Comments

Certainly, one has to have a degree of ego involved with starting one’s own blog, after all, these are my thoughts; thoughts I presume are of interest to someone. Sure, perhaps it isn’t really “ego” but, needless to say, I wouldn’t be doing this if I didn’t hope someone cared and derived a modicum […]

Popularity: 100% [?]

Feb

4

Peel Away Advertising for your Site or Blog

February 4, 2008 | Leave a Comment

ProfitPeelers has launched, in beta, an affiliate web service allowing publishers to easily add a script to their site that adds a peel away ad to the page. These unobtrusive ads are believed to convert at much higher rates meaning more dollars for publishers and more opportunity for marketers.
I’m excited about the […]

Popularity: 32% [?]

Jun

25

July Search and Online Marketing Conference and Events

June 25, 2007 | 2 Comments

Coming up this week is Searchnomics in Santa Clara, CA on Wednesday, I’ll be there and you can catch me on a panel at 22. Register today and you can still benefit from a reduced price with promo code “vol2″

As for next month:
Affiliate Summit is the must attend series and Affiliate Summit East is […]

Popularity: 71% [?]

Mar

20

Google’s Pay-per-action Model Needs to Track Performance

March 20, 2007 | 2 Comments

The big news of the day seems to be Google’s Pay-per-action model with blogs citing the potential threat to the affiliate space this “new” advertising option presents (another from Search Engine Journal).
For years, we’ve considered Adsense itself a (if not THE) threat to affiliates as a model in which publishers are merely paid for sending […]

Popularity: 48% [?]

Mar

2

A Better Affiliate Model?

March 2, 2007 | 2 Comments

On occasion, I stray from my expertise into the shady world of Affiliate marketing.
Affiliate marketing remains one of the least understood and most valuable marketing opportunities. I’m wrapping up some research now that shows that of all online opportunities, affiliates are leveraged second only to search by customers who buy OFFLINE. […]

Popularity: 20% [?]

Jan

27

It’s all about Search

January 27, 2007 | 1 Comment

That was a bold perspective I frequently heard years ago while working for Yahoo! This isn’t new insight about Yahoo’s strategy (I’m often wonder what they’re doing); no, I want to share and discuss with you the claim.
It’s ALL about Search
Think about whether or not that is true for a moment and give me […]

Popularity: 58% [?]

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