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Is SEOmoz Building a Search Engine? - Live from SMX

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Vintage Bath & Tub’s Allan Dick hosted a fantastic dinner last night; bringing together the cream of the crop of search for a few hours of fun and food.

I had no idea the fun would serve to validate my assertion that SEOmoz is on to something big. The annual dinner always features an innovative Search twist on a well known game… That statement really demands explanation: This year, the game was Hungry Hungry Hippos with each of the 4 hippos serving as search engines. The object of the game? To determine which engine indexes the most content (in this case, the little white balls). At each table, a game was set up allowing everyone to join in the fun. At the end of the dinner, a deathmatch was held with 4 champions: Yahoo, Google, MSN, and a unique outlier - Rand Fishkin and SEOmoz.

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