Vertical Ad Networks

October 29, 2008 | Leave a Comment

Could this be the year of the vertical ad network? With the struggling economy leaving many, including one of my favorites, to circle the wagons and batten the hatches, we’re increasingly discovering that large “traditional” ad networks are doing as well as Yahoo and AOL at effectively monetizing their inventory. That is to say, [...]

Popularity: 16% [?]

Oct

24

The 4 Fundamental Web Technologies for User Retention

October 24, 2008 | 2 Comments

Standing in the shower this morning I had one of those epiphanies (yes, I know, perhaps TMI but I like to paint a picture in your mind so you can follow along with my logic ). This was an epiphany while contemplating why people stay with a website. As I considered all [...]

Popularity: 18% [?]

Oct

20

Omniture Aquires Mercado - End to End Demand Engine in the Works

October 20, 2008 | Leave a Comment

Last week, web site analytics engine Omniture agreed to acquire Mercado’s multi-channel retailer site search and merchandising businesses. Macy’s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, [...]

Popularity: 18% [?]

Oct

16

Paid Search Drives Organic Search Traffic - A 48 Hour Case Study

October 16, 2008 | 3 Comments

What struck me so directly, was how readily available and easily developed this insight was, once it occurred to me to try. 48 hours ago, I shut off a paid search campaign of over 10,000 keywords. The exact amount isn’t as applicable to you as knowing that this was the entire SEM campaign [...]

Popularity: 19% [?]

Oct

15

Viral Marketing Case Study?

October 15, 2008 | Leave a Comment

Leave it to a bunch of Marketers to turn a night of binge drinking into a Case Study. SMX brought us a lot of things, news of sophistication at SEOmoz, a fantastic night out for an old school Yahoo! Shopping vet and the new guard, catching up on who’s who and who’s left, and [...]

Popularity: 17% [?]

Oct

14

How Not to run your Email Marketing Program

October 14, 2008 | Leave a Comment

Dear Sir/Madam (Always do a mail merge to put my name in place!)
I am Mrs. Nazek Hariri (wow!), wife of the late Prime Minister of Lebanon, Mr Rafiq Hariri, (I’d almost believe this but the easiest way to violate CANSPAM laws is to send a message in which the FROM line differs from a [...]

Popularity: 12% [?]

Oct

10

What It Feels Like… to maybe have someone who writes for Esquire to have heard about your idea?

October 10, 2008 | 1 Comment

Leave it to Esquire to bring the Library analogy to explain search and SEO to the masses. In the November ‘08 issue, an endorsement of The Public Library from Esquire’s Meryl Rothstein reads,
…a librarian is like a Google that actually finds what you’re looking for and never clutters your screen with porn.
That’s sort [...]

Popularity: 13% [?]

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