Local Search Engine Zvents Raises $24M

September 30, 2008 | 7 Comments

Let me diverge from my usual contemplations to share with you some news about the company that keeps me busy, in a rare post about Zvents. Today, the local search engine announced $24M in funding, secured with Nokia Growth Partners, AT&T and NAVTEQ.
“Zvents has spent four years building a world-class local search [...]

Popularity: 15% [?]

Sep

26

Online Shopping Expectations This Holiday

September 26, 2008 | 1 Comment

eMarketer has a great jump on the holiday shopping season (it isn’t even Halloween yet!) with brilliant perspective on the increasing demands made by online consumers.
They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options—at a minimum.

Surprisingly, according to a survey by Retail Systems Research, [...]

Popularity: 19% [?]

Sep

25

AdBrite Continues to Impress, Making Rich Media Turnkey

September 25, 2008 | 2 Comments

How does one best distribute online video promotions, rich format advertisements, or engaging interactive banners? With the incremental cost of media creation, marketers need the most efficient and effective means of delivery and targeting available. Adbrite has announced that it now supports rich media across a network of 70k sites. I’m told [...]

Popularity: 14% [?]

Sep

18

Book of the month club?

September 18, 2008 | Leave a Comment

Should I start one? I don’t read enough but I feel like I keep coming across books that are worth your while. We’ve taken a random walk through search about books, caught up with Lance Loveday, and even plugged a little ole book that features me (teehee!). I get a kick out [...]

Popularity: 15% [?]

Sep

17

One Conference To Note

September 17, 2008 | Leave a Comment

Monday’s post about the best online marketing conferences brought to my inbox a few questions about which of those are really worth attending. While, unfortunately, there is no short answer, there is one upon us worth your attention.
“Etailers of all sizes are trying to eliminate risk, improve sales volumes, and increase profitability. Online Market [...]

Popularity: 13% [?]

Sep

15

The Definitive Online Marketing Conferences List

September 15, 2008 | 5 Comments

One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what [...]

Popularity: 37% [?]

Sep

12

O’Brien Skis (or, the effectiveness of Google’s content targeting)

September 12, 2008 | 1 Comment

Just a quick note to point out the humor and coincidence I’m experiencing with Google’s technology. Over the past few days I’ve been updating the blog, working on the keyword optimization of my own name. I also happen love water sports; an avid skier and swimmer, I used to be able to do [...]

Popularity: 16% [?]

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