Paid Clicks are Dead. Long Live Paid Clicks!

February 27, 2008 | Leave a Comment

According to comScore, Google’s paid search click volume fell 7% in January, from the previous month, and were relatively flat with the same period last year. Industry pundits, economists, and search experts are fervent with the data, citing everything from a slow month, to validation of a recession, to the downfall of society!
I […]

Popularity: 40% [?]

Feb

26

Performance Based Web Design

February 26, 2008 | 4 Comments

For those of you that have been with me a while, you know that I’m a tremendous advocate of performance based marketing. I firmly believe that online marketing is heavily, certainly predominantly, and almost completely analytics driven when done well. We need not as what ad rates well with focus groups or how […]

Popularity: 37% [?]

Feb

6

Yahoo, Microsoft, Google oh my! (part 2 - the acquisition)

February 6, 2008 | Leave a Comment

As questions whirl about the bid from Microsoft to acquire Yahoo!, I’m still astounded at how the focus of the media is on Search and what such a merger of traditional technology and internet behemoths will mean for Yahoo’s share of search relative to Google. The fact is, Google’s core technology and search science […]

Popularity: 47% [?]

Feb

4

Peel Away Advertising for your Site or Blog

February 4, 2008 | Leave a Comment

ProfitPeelers has launched, in beta, an affiliate web service allowing publishers to easily add a script to their site that adds a peel away ad to the page. These unobtrusive ads are believed to convert at much higher rates meaning more dollars for publishers and more opportunity for marketers.
I’m excited about the […]

Popularity: 32% [?]

SEOBrien by Mail

Contemplations

Hot (or Not?)

Way Back Machine

Sightings

The views expressed here are exclusively my own and do not represent those of Zvents, Hewlett-Packard, Yahoo!, or their employees, trustees, or subsidiaries.