AdBrite instead of Google AdSense / AdWords

August 20, 2007 |

I’ve had a chance to spend some time with AdBrite and I’m impressed with the opportunity for you, us, as marketers and publishers. Coincidentally, they are set up in the booth next to ours at SES so I’m sure I’ll get a chance to chat with them during the conference and may follow up with some thoughts, for now, give AdBrite a try:

Advertisers

Easy City/State local targeting enabling national advertisers to target ads locally and local advertisers to reach relevant customers.

Simple action/conversion tags allowing you to measure effectiveness end-to-end and optimize performance for a specific ad or placement.

CPC based Text ads, CPM banner ads, and Interstitials to get you right in front of the audience while mitigating risk by paying for traffic or reach.

Category, Demographic, and Keyword targeting.

The long and short of AdBrite for advertisers is that it is easy to use, supports targeting, and drives efficient marketing through turnkey tracking and optimization.

Publishers

Option to control the advertising instead of being forced to run those in the ad network. You can opt to only allow banner ads giving your site the perception of a little more credibility.

Enable local advertising

Like an ad server, allow advertisers to buy media on your site alone

Auction model in which ads are auto optimized to favor those that deliver the most revenue

Back fill with another ad network! This alone is why you should use AdBrite on your site. Enter your AdSense code and eCPM and AdBrite will run Google ads when CPMs are not high enough to favor their own. You are ensured of making MORE money by only running AdBrite ads at rates higher than that which you already receive.

My only criticism is that they should allow banner advertisers to pay on a CPC basis. Display ads are CPM only. Obviously, they are trying to reinforce that display ads have brand/awareness value but if their goal is to support an auction model for advertising, they should go all the way. If display ads truly ad incremental value over text ads, CPCs will reflect that.

By the way, (and no, this isn’t the reason for this post) We’ve set them up on Zvents, allowing advertisers to buy locally targeted inventory on the network. Okay, maybe the reason for the post IS that I’m using it. None-the-less, check them out and give yourself 20 minutes to set them up in support of your site or as an advertiser, you can’t be disappointe

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Tags: adbrite, google, adsense, adwords

Comments

6 Comments so far

geniusideas on August 23, 200711:20 am
Great blog! but we need high traffic to earn. One way get this is a link exchange, so I hope we can exchange our link especially when you register under technorati - leave your answer in my blog Google adsense
Sezam on August 24, 20076:50 am
Thanks Paul for many ideas!Take care.
Sweetrock on April 28, 20086:51 pm
So does that means we should prefer adwords to advertise.. they have high cost but more effectiveness is there.
Paul O'Brien on May 15, 20084:14 pm
Depends on how you measure effectiveness Sweetrock. Adwords is efficient at driving an effective direct and immediate ROI because you are paying on a CPC basis and appearing on contextually relevant content. Other forms of advertising technically have a better overall ROI; display ads, for example, influence indirect sales either in a retail store or through latent purchases that might come in through search or direct to your website.
You have to measure the performance of advertising considering all the benefits possible avenues to conversion.
jason on June 2, 20081:45 pm
adbrite generates nothing but tonnes of worthless traffic, you pay for nothing. I will stick to adword although they are charging us a crazy fees, but bottomline is that adword works!
iRipoff.com on June 9, 20084:50 am
We will try adbrite over adwords and see what happens

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