AMA Hot Topic Series Seattle: Search Engine Marketing

August 30, 2007 |

Out of one conference and in to another!

With hardly enough time to breathe from a highly successful SES San Jose, I’ll be in Seattle September 10th with netconcept’s Stephan Spencer, Alan Rimm-Kaufmann, Christopher Alan, Sahala Swenson, and Neil Patel for the American Marketing Association’s Hot Topic Series on Search Engine Marketing.

We’ll share a wealth of search and marketing experience and hard-hitting, practical advice in this one-day session sure to be full of valuable insights. Learn search marketing strategies and techniques that you can start to apply to your website and paid campaigns tomorrow (keyword research tools, copy optimization tactics, internal linking, template optimization, The Long Tail, e-commerce and monetization, bidding strategies, landing page optimization, and much more).

I’ll be diving in to my favorite topic:

Everyone is online and everyone turns to search to answer questions, research products and services, and locate brands and resources. Such volume demands that you meet customer requests with thousands of keywords that respond to the “long tail” of queries. A campaign with over 10,000 keywords demands diligent management and yields a gold mine of customer insight. Learn how IBM and Zvents maintain the long tail and tap this rich data set to learn about product awareness, brand strength, and marketing effectiveness.

Just in case you’re busy and can’t make it to Seattle, Stephan and the AMA are hosting the same topics in Boston on September 28th and in Chicago on November 2. I’m not going to be there but I’m sure IBM’s Mike Moran can sufficiently cover our topic

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Tags: AMA, search, ses

Comments

1 Comment so far

seonewbieJay on November 25, 20076:34 am
To get high rankings in Yahoo and MSN is all about links? I can get ranked easier in Google with links,
but the other two I have no clue.

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