Search Engine Friendly Design – Searchnomics Panel

By seobrien in Conferences / Events, Natural Search / SEO, Search | 6 Comments

3 July 2007

Last week’s Searchnomics conference proved that the WebGuild can deliver an exceptional event. Most impressive, which I intend to reiterate here, were the keynotes from Hitwise and comScore highlighting the power of search behavior as a window into your customer, a topic we discussed just a month ago. WebGuild’s approach to search marketing is a fresh blend of entry and expert level discussion of SEO, paid search, and social media optimization and I had the honor of sitting on a panel with Google’s Shashi Thakur and DoubleClick Performics’ Cam Balzar to discuss SEO priorities such as site accessibility, technical design, and submission to engines.

Here’s a recap of my priorities with links and comments to additional information:

  1. Make your site accessible – This is a popular topic on my blog so stick around for more
  2. Push to the engines – Use Google Webmaster and Yahoo’s Search Submit tools as well as setting up sitemap autodiscovery
  3. Consider PageRank – Recall the wonderful insight from Shashi on popularity, relevance, and quality of content
  4. Optimize your page titles
  5. Improve page copy


    6. Then worry about

  6. Meta-descriptions
  7. Use of image alt-text
  8. Meta-keywords

We also discussed how to go about obtaining corporate support and internal resources; I highlighted a process I used at HP and which IBM’s Mike Moran has encapsulated: Train your web design team in search friendly considerations, set standards for design, enforce compliance, and measure progress.

I had a tremendous pleasure meeting and hope my presentation was of value to you. Let me know if you caught the conference or drop me a line if you’d like to discuss the material.

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6 Responses to “Search Engine Friendly Design – Searchnomics Panel”

  1. Tracy@7SEO July 10, 2007 at 6:17 pm

    Use some of the tools from http://www.w3.org/
    Make your site W3 compatible.

    Use Google webmaster tool site map to diagnose your site. Remove or fix broken links by using that tool.. etc etc

    Tracy

  2. Sujan Patel July 18, 2007 at 8:30 pm

    Great Article. I agreee, meta tags do matter to some extend but they are not as important as a page title or inbound links.

  3. TimuM July 19, 2007 at 10:36 pm

    W3 validation is very important. You need to use search engine cralwer simulation to see if your website looks properly.

    Thanks
    TimuM

  4. Tracy@7SEO August 12, 2007 at 12:53 am

    Additionaly.
    - Add a regular site map to your site..
    - Use Google Site Map – Track your site map statistics on Google
    - Yahoo Site map

    Thanks
    Tracy

  5. Troy@SEO.XON September 25, 2007 at 2:35 am

    Keep the site SEF. Keep the right text to script ratio..Make your site as light as possible with some text content.

    Thanks

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