Search Engine Friendly Design - Searchnomics Panel

July 3, 2007 |

Last week’s Searchnomics conference proved that the WebGuild can deliver an exceptional event. Most impressive, which I intend to reiterate here, were the keynotes from Hitwise and comScore highlighting the power of search behavior as a window into your customer, a topic we discussed just a month ago. WebGuild’s approach to search marketing is a fresh blend of entry and expert level discussion of SEO, paid search, and social media optimization and I had the honor of sitting on a panel with Google’s Shashi Thakur and DoubleClick Performics’ Cam Balzar to discuss SEO priorities such as site accessibility, technical design, and submission to engines.

Here’s a recap of my priorities with links and comments to additional information:

Make your site accessible - This is a popular topic on my blog so stick around for more
Push to the engines - Use Google Webmaster and Yahoo’s Search Submit tools as well as setting up sitemap autodiscovery
Consider PageRank - Recall the wonderful insight from Shashi on popularity, relevance, and quality of content
Optimize your page titles
Improve page copy

Then worry about

Meta-descriptions
Use of image alt-text
Meta-keywords

We also discussed how to go about obtaining corporate support and internal resources; I highlighted a process I used at HP and which IBM’s Mike Moran has encapsulated: Train your web design team in search friendly considerations, set standards for design, enforce compliance, and measure progress.

I had a tremendous pleasure meeting and hope my presentation was of value to you. Let me know if you caught the conference or drop me a line if you’d like to discuss the material.

Popularity: 35% [?]

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Tags: searchnomics, seo, design, sitemaps, webmaster, siteexplorer

Comments

6 Comments so far

University Update - Google - Search Engine Friendly Design - Searchnomics Panel on July 3, 20072:59 am
[…] Link to Article google Search Engine Friendly Design - Searchnomics Panel » Posted at […]
Tracy@7SEO on July 10, 20076:17 pm
Use some of the tools from http://www.w3.org/
Make your site W3 compatible.

Use Google webmaster tool site map to diagnose your site. Remove or fix broken links by using that tool.. etc etc

Tracy
Sujan Patel on July 18, 20078:30 pm
Great Article. I agreee, meta tags do matter to some extend but they are not as important as a page title or inbound links.
TimuM on July 19, 200710:36 pm
W3 validation is very important. You need to use search engine cralwer simulation to see if your website looks properly.

Thanks
TimuM
Tracy@7SEO on August 12, 200712:53 am
Additionaly.
- Add a regular site map to your site..
- Use Google Site Map - Track your site map statistics on Google
- Yahoo Site map

Thanks
Tracy
Troy@SEO.XON on September 25, 20072:35 am
Keep the site SEF. Keep the right text to script ratio..Make your site as light as possible with some text content.

Thanks

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