Coming up this week is Searchnomics in Santa Clara, CA on Wednesday, I’ll be there and you can catch me on a panel at 22. Register today and you can still benefit from a reduced price with promo code “vol2″

As for next month:
Affiliate Summit is the must attend series and Affiliate Summit East is […]

Popularity: 81% [?]

I’ve been evaluting meta content more frequently lately, considering the extent to which descriptions are used by engines and whether or not keywors are worth your effort. In recent years both have become less important as black hat SEOs stuff keyword lists and massage descriptions to change that which appears in the SERPs. […]

Popularity: 43% [?]

The announcement has been made, not long ago I left HP to join the brilliant group of folks creating a remarkable event search technology at Zvents. Considering yourselves Mr. and Ms. America (not Mr. and Ms. Marketer), I’d be remiss (and not doing my job) to not mention that Zvents is where you want […]

Popularity: 90% [?]

Rejoice! According to the DMA, Brand and mass marketers are now using direct techniques in their campaigns in much the same way I’ve advocated before.
More than half use one or more direct marketing channels such as search, email, or SEO in conjunction with their brand advertising. According to Peter Johnson of the […]

Popularity: 42% [?]

Ask really threw me for a guilt trip. I stand by my criticism of their ad campaign (as I think do most) and a poor man’s review of their traffic suggests it hasn’t delivered (though, admittedly, Compete data is incomplete and only through May). Then again, through my investigation , I found Ask […]

Popularity: 51% [?]

The WebGuild is a wonderful resource for search professionals with two blogs available to help you align search marketing considerations with user experience. They host Searchnomics where you’ll find me at the end of the month in Santa Clara, CA.
Zvents is up for their Search Engine Website Award to recognize leadership, outstanding achievement, and […]

Popularity: 37% [?]

At the inaugural SMX Advanced conference in Seattle last week, Matt Cutts discussed Google’s webmaster guidelines but failed to address heavily sought detail on site quality considerations and violations that can result in your being punished by Google (whether your intentions are honorable or otherwise). He did though commit to deliver more insight and […]

Popularity: 44% [?]

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