May

30

Modeling Search and User Behavior to Measure Campaign Performance

May 30, 2007 | 4 Comments

The concept of using behavior, namely search behavior, to understand user intent and awareness is difficult to grasp. In an industry in which focus groups and panels are the norm, the most alien of insights is that of the searcher but, consider, the ability to track the behavior of an immense audience actively seeking, […]

Popularity: 61% [?]

May

30

Banner Ads Work! well… they do something

May 30, 2007 | 3 Comments

How many can name the product from last banner ad they saw? Chances are, none of you.
But according to what I found through ars technica, that’s okay.
The Journal of Consumer Research published findings that repeated exposure to banner ads results in positive feelings for that which is advertised. They asked students to read […]

Popularity: 51% [?]

May

23

Google’s Top 100 Validates Search as a Gold Mine of Insight

May 23, 2007 | Leave a Comment

Anyone still question that search behavior and trends are your greatest source of insight to customer awareness, interest, and demand? Google doesn’t.
Tuesday, Trends released a feature displaying the most recent, dynamic 100 searches (excluding porn, weather, and popular websites & celebrities), replacing Google Zeitgeist and giving us insight to why Dancing with the Stars […]

Popularity: 40% [?]

May

21

Creating Remarkable Awareness and Buzz

May 21, 2007 | 1 Comment

Through a masterful execution of online video, Harvard, the Field Museum in Chicago, the Marine Biological Laboratory in Woods Hole, Mass., the Smithsonian Institution, and the Biodiversity Heritage Library (BHL) announced a project which aligns biology, zoology, and software experts from around the world to create a beautiful wiki of all known living species. […]

Popularity: 48% [?]

May

21

Acquisitions Keep On Rollin’

May 21, 2007 | Leave a Comment

Will the madness ever end?!?
Microsoft is picking up online advertising vendor aQuantive Inc. for about $6 billion in cash almost doubling the Google’s price for Doubleclick
We’re not done there though with rumors flying the Google is adding RSS syndication vendor (and personal favorite) Feedburner to their roster. Following Yahoo’s brilliant pick up of MyBlogLog, […]

Popularity: 60% [?]

May

18

The Implications of Universal Search

May 18, 2007 | 1 Comment

I’m not going to spend much time on the news as any search marketer worth their salt should already be aware of Google’s Universal Search initiative. The goal, of course, is to aggregate results to one SERP presenting web results, videos, news, images, and other content in the same experience.
Yesterday, Google took a step […]

Popularity: 55% [?]

May

16

Don’t Cloak! NoContent

May 16, 2007 | 3 Comments

Cloaking is a frowned upon search engine optimization technique in which that which the search engine spider indexes is different from what the reader sees in their browser. Such a technique is often employed to fool an engine into interpreting your site as relevant to a subject of greater popularity than is the case; […]

Popularity: 51% [?]

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