Marketing is Dead

April 11, 2007 | 2 Comments

I recently had a chance to discuss the future of online advertising with Shane Vaughan, VP of Marketing for Balihoo, and offered a forum in which to share his perspective. He has succinctly characterized how the relevance of advertising, enabled by the internet, will deliver more qualified customers while supporting, not replacing, traditional forms [...]

Popularity: 23% [?]

Apr

9

Changes in Yahoo! Search

April 9, 2007 | Leave a Comment

According to the Yahoo’s search marketing blog, short descriptions of 70 characters will be required by Yahoo! Search advertisers in May while the current 190-character description will relegate to an option only be shown in certain formats. Yahoo! cites performance as pre-empting the change, “We’ve found that ads written more concisely give users a [...]

Popularity: 21% [?]

Apr

5

Why are you in this business?

April 5, 2007 | Leave a Comment

I admit it! 12 years ago I fell into search marketing as a natural addition to the remedial web design I was teaching myself while publishing articles I wrote about The Beatles (Did you know Paul McCartney died?) and Don McLean’s American Pie. The internet captivated my attention with its ability to reach [...]

Popularity: 14% [?]

Apr

5

Digg This! - A Solution to the Black Market of Paid Diggs

April 5, 2007 | 1 Comment

I’m a capitalist and believe that economies create markets based on demand. With the proliferation of advertisers willing to pay for placement in social bookmarking and networking environments, it is no surprise that a black market has developed to support the demand for paid social media optimization.
New to the space is Subvert and Profit [...]

Popularity: 14% [?]

Apr

4

DoubleClick to Make Ad Inventory More Accessible

April 4, 2007 | Leave a Comment

Our friends at DoubleClick have been in the news lately. I’ve largely ignored the acquisition hype as one thing is likely certain for which speculation is just that, they will be acquired. By whom is an interesting discussion but one purely academic.
The frontrunners for the acquisition seem to be Microsoft and [...]

Popularity: 17% [?]

Apr

2

A Random Walk Down Search

April 2, 2007 | Leave a Comment

Interesting search results on Google today…
I usually do my book shopping on Amazon. Having built a history of preferences over the years, I must admit, their recommendations alone keep me coming back for more.
Today, I deviated from the norm while looking for James Surowiecki’s The Wisdom of Crowds and searched Google. [...]

Popularity: 21% [?]

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