For years, I have been frustrated with our industry’s conference and event promotion. Without a single, comprehensive calendar of search and marketing conferences, we’re left to subscribe to every newsletter and publication just to be informed of an upcoming event. Still, we often miss the smaller, local seminars and meetings.
This year, I practically […]

Popularity: 26% [?]

Experian, the company I know best for their free credit reports, acquired Hitwise today for approximately $240m; adding to our growing list of recent acquisitions.
Credit is by no means all for which they are known as the parent brand of well known online names including Lowermybills.com, cheetahMail, and a favorite from my old stomping grounds, […]

Popularity: 24% [?]

Google’s ad network continues to expand through a just announced a deal with Clear Channel to distribute audio ads from their radio advertising network.
Clear Channel will continue to support existing advertisers while Google introduces new content, likely from smaller advertisers already pleased with and accustomed to advertising through AdWords. The deal is a significant […]

Popularity: 17% [?]

I’ve been spending time with vertical search lately; though a long time fan and advocate of social search networks like Del.icio.us, I want to revisit my experience with vertical search and catch up on some of the new options and opportunities.
Vertical, or specialized search, describes engines that are the focus on a specific business or […]

Popularity: 26% [?]

I realized, only shortly after posting the news of the new sitemap autodiscovery protocol that there are few resources that explain the very simple steps that need to be taken to set up autodiscovery through your robots.txt file.
Assuming you’ve named the map “sitemap.xml,” simply add the following line to the robots.txt file located at the […]

Popularity: 37% [?]

And the winner is… Google for a mere $3.1b
A agreement was announced today outlining Google’s acquisition of DoubleClick combining DoubleClick’s expertise in ad management and analytics for media buyers and sellers with Google’s leading advertising platform and publisher monetization services.
I admit it felt a little weird reading the news on Yahoo! in a […]

Popularity: 21% [?]

Ask’s blog today reiterated important news from SES New York that the major engines have agreed on a sitemap autodiscovery standard.
Sites will now be able to specify the location of each sitemap from their robot.txt file creating an open-format autodiscovery platform and eliminating the need to submit sitemaps to each search engine.
The […]

Popularity: 32% [?]

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