Search Engine Optimization : Part 5 : Do Not Redesign Without a Plan for Search

March 14, 2007 | 2 Comments

It has been some time since I’ve thought about SEO tactics so let me see if I can’t come up with the 5th most important thing to consider about SEO….
Oh yea… Don’t change anything!
Okay, not exactly. More literally, do not redesign your site without a plan for natural search engines. When you redesign […]

Popularity: 19% [?]

Mar

13

MSN Search Excluding Paid Search Advertisers from Natural

March 13, 2007 | 1 Comment

Did you know your position in natural search results could be adversely affected by a paid search listing? Weeks ago Microsoft filed a
patent with which their search algorithm could filter the organic results to remove any duplicate listings (two domains pointing to the same website).
Interesting implications
I’ll admit, I’m intrigued and hope Microsoft doesn’t […]

Popularity: 22% [?]

Mar

12

Managing Microsoft Content Ads

March 12, 2007 | Leave a Comment

adCenter just introduced Microsoft Content Ads, their version of contextual advertising, which displays relevant ads from search into the content within MSN. According to the adCenter blog, the release (in beta) will be expanded with most ads now running in Health & Fitness, Money, Tech & Gadgets, and Travel and though similar to Google […]

Popularity: 18% [?]

Mar

7

Will be Speaking: AMA Hot Topic Series

March 7, 2007 | Leave a Comment

Marketers interested in discussion of advanced paid and organic (natural) search engine marketing strategies and opportunities should attend one of the American Marketing Association’s Search Engine Marketing Hot Topic Series
I’ll be there sharing my insights on managing the long tail and measuring success in Search.
Event Dates/Locations
April 20, 2007- San Francisco, CA
Crowne Plaza Union Square
480 […]

Popularity: 77% [?]

Mar

5

Where are your SMO priorities?

March 5, 2007 | 6 Comments

I admit it. Early in my blog I made the claim that Stumble Upon was worthy of your attention!
So okay, I still believe that but new data from AddThis, a social bookmarking tool, reveals that Google Bookmarks is more popular than I had believed.
Social bookmarking is a form of Social Media Optimization. In […]

Popularity: 22% [?]

Mar

2

A Better Affiliate Model?

March 2, 2007 | 2 Comments

On occasion, I stray from my expertise into the shady world of Affiliate marketing.
Affiliate marketing remains one of the least understood and most valuable marketing opportunities. I’m wrapping up some research now that shows that of all online opportunities, affiliates are leveraged second only to search by customers who buy OFFLINE. […]

Popularity: 20% [?]

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