Yahoo! Ambassador update

November 27, 2006 | Leave a Comment

With a new Yahoo! Sponsored Search platform upon us, I decided to update my accredation with a review of Yahoo’s Ambassador training. The Yahoo! Search Marketing Ambassador Program helps search engine marketers (SEMs) and agencies maintain Sponsored Search and Local Sponsored Search expertise through training with professional certification from Yahoo! Search Marketing. With […]

Popularity: 38% [?]

Nov

22

The unknown challenge in Comparison Shopping

November 22, 2006 | Leave a Comment

By now I’ve hope you have had a chance to read my datafeed management strategy “The Kitchen Sink” (Part 1, Part 2, Part 3) or caught the material at one of the industry conferences. Assuming you have, you know I am an advocate of simplifying Comparison Shopping program management by using one feed, inclusive […]

Popularity: 39% [?]

Nov

17

Search For Insights

November 17, 2006 | Leave a Comment

From time to time I’ve alluded to a little known, little used, concept by which marketers use search activity and trends to study customer behavior and marketing effectiveness. Consider that with the majority of U.S. adults online and studies suggesting 80-90% of those online use search, you have a tremendous, real time focus group […]

Popularity: 49% [?]

Nov

17

Sitemap consistency between Yahoo!, Google, and MSN

November 17, 2006 | 1 Comment

In case you haven’t heard yet, Google, Yahoo! and Microsoft recently announced that they will recognize the same Sitemap settings and structure.Sitemaps are an easy way for webmasters to inform search engines about the pages on their sites that are available for crawling. Simply put, a Sitemap is an XML file that lists URLs of […]

Popularity: 40% [?]

Nov

14

Is Spokeo your new Best Friend?

November 14, 2006 | Leave a Comment

Fresh out of silicon valley comes Spokeo, a remarkable attempt at merging the frustrating proliferation of social networks and services into one. Spokeo applies the concept of tributary merging to social networks, blogs, photo and video systems, and RSS feeds aggregating content in one location allowing you to keep up with friends, favorite blogs, […]

Popularity: 39% [?]

Nov

6

Let Offline Experiences be your Guide

November 6, 2006 | Leave a Comment

This weekend I had the good fortune to spend some time with Elliot Sloan, lead singer of Blessid Union of Souls at a Train concert.
I often feel so focused on the day-to-day opportunities and challenges of online marketing that I fear losing perspective on traditional marketing; this experience was a refreshing view of event marketing, […]

Popularity: 36% [?]

Nov

2

Great Articles and Blogs

November 2, 2006 | Leave a Comment

Not much time to post today so here’s a quick update on some great sites I’ve been meaning to share. One is a blog, the other two merely articles but all great additions to your RSS Feed ReaderLee Odden runs Online Marketing Blog, a wonderful summary of news, great articles, and blog reviews. His […]

Popularity: 45% [?]

SEOBrien by Mail

Contemplations

Hot (or Not?)

Way Back Machine

Sightings

The views expressed here are exclusively my own and do not represent those of Zvents, Hewlett-Packard, Yahoo!, or their employees, trustees, or subsidiaries.