Google Site Optimizer

October 20, 2006 |

I’m of the believe that you have to take Google’s tools for more than their face value. They claim, for example, that they don’t use Google Analytics to peer into website performance because of privacy, in a way, I hope they do leverage the data from Analytics. What better way to evaluate the value of a website for users that to actually look at the data. I prefer to err on the side of caution, hope they are using their own tools to optimize their users’ experience, and take advantage of them. Google Optimizer is one such new tool.A public beta of Website Optimizer released a couple days ago, essentially a poor man’s version of Offermatica or Optimost, Optimizer allows marketers to test different versions of pages to determine which format yields the most effective conversion rate. Graphical reports show which content engages your audience to improve your users’ experience and convert visitors to customers.

Its in limited beta now but worth checking out with my adage in mind: Google may be sharing this as merely a means to optimize your page but optimizing your page means more business for them through AdSense, I hope they take advantage of that and favor your site if you use Optimizer.

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Tags: google, optimizer, multivariant