Online stores in need of help with a paid search keyword program should turn to Yahoo! and Google for support.With much anticipation, Yahoo’s new search platform allows advertisers to test different copy no the same keyword while auto-optimizing by favoring the ad which performs best. Yahoo! elevates paid search to the next level with […]

Popularity: 40% [?]

I’ve written before about an often overlooked opportunity for retailers to easily increase and maintain the tail of their paid search keyword list. The tail is a commonly used name for the thousands of less popular keywords which get few impressions yet, in bulk, make up the greater number of terms. Your keyword […]

Popularity: 39% [?]

Earlier this month Piper Jaffray & Co released a study of 5 marketing channels concluding that consumers, rather than going to online stores, are increasingly likely to use Online Search to find products and services.Further, Search is by far the most efficient at acquiring customers.
With an average cost per acquisition of $8.50 across all sectors, […]

Popularity: 40% [?]

Last week I brought you part one, “Accessibility” of our detailed SEO strategy. Without question, I’d argue your second focus should be on a Google concept called Page Rank.Simply put, Page Rank is popularity. Yes, it is sad but true, websites play the same game for visibility that we played in high school; […]

Popularity: 43% [?]

From time to time I’ve waned from search engine marketing and optimization to comparison shopping. In truth, Comparison Shopping Engine management should be as much a part of your search strategy as Yahoo, Google, MSN, and Ask. It is with great pleasure I share with you a new solution (still in beta) designed […]

Popularity: 40% [?]

I’m of the believe that you have to take Google’s tools for more than their face value. They claim, for example, that they don’t use Google Analytics to peer into website performance because of privacy, in a way, I hope they do leverage the data from Analytics. What better way to evaluate the value of […]

Popularity: 36% [?]

Too often, web designers view search engine optimization (SEO) as an after thought; they pass it off to Marketing or IT responsibilities leaving their role to user experience, aesthetic design, and navigation. In some cases, they have good reason as search engine optimizers often pollute search engine results with spam, making it harder to find […]

Popularity: 44% [?]

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