Conversion Rate from Paid & Natural Search is equal!?!?

September 29, 2006 | Leave a Comment

Internet Retailer posted an article today citing research from WebSideStory that argues conversion rate from Paid and Organic Search is about equal.I hope you aren’t misled by the article. Let me be clear first, I’m not going to discuss the difference between paid and organic search; You are being misled in that a 9% difference […]

Popularity: 34% [?]

Sep

27

Shopping.com is French

September 27, 2006 | Leave a Comment

I can’t bring you part three of my Comparison Shopping optimization strategy “The Kitchen Sink” because I am too frustrated with Shopping.comIf you haven’t seen their new design, check it out. It is pretty. As a marketer I’m pleased as it makes advertisers much more prominent but as a comparison shopping manager, I’m […]

Popularity: 32% [?]

Sep

26

Comparison Shopping Feeds : The Kitchen Sink : Part 2

September 26, 2006 | Leave a Comment

Yesterday, I waxed, perhaps poetically, about how Comparison Shopping is not the high ROI, immediate sale opportunity most marketers expect. It is a part of a customer’s decision making process, research, and consideration so significantly that if you don’t optimize your feeds to promote all products effectively, you do not exist as a store […]

Popularity: 35% [?]

Sep

25

Comparison Shopping is a Catalog - The Kitchen Sink : Part 1

September 25, 2006 | Leave a Comment

Many new comparison shopping vendors argue in favor of eliminating products from your feed that don’t perform well as the best way to improve your ROI. I say they couldn’t be any more wrong. Research from CMS shows 90% of consumer electronics customers online use comparison shopping yet I’ve found only 33% use it before […]

Popularity: 35% [?]

Sep

20

A Search Engine for Online Marketing

September 20, 2006 | Leave a Comment

Online marketing professionals have a new resource born of our own industry to help them conduct research, ask questions, and learn the business. With the help of Swicki, a search engine designed to search only online marketing content has been developed.
The engine supports web 2.0 technologies allowing users to recommend sites/content to be included […]

Popularity: 34% [?]

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