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Aug
29
Behavioral Search Marketing
August 29, 2006 |
Users search an average of 4 times before making a purchase so a bid strategy that tracks against the last search made before the purchase fails to reach customers at the start of their shopping experience. Study search behavior for each of your product types (not just your industry) to understand how customer might search differently on your brand for digital cameras vs. laptops or shoes vs. t-shirts. Weight the keywords at the top of the process to reach more customers and continue to track against purchases at the end of the funnel.
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[…] what of generic terms? What do I mean you have to adjust your expectation? Keep in mind, search is a process with few only searching once before acting (buying or committing to your service). The keywords at […]