Behavioral Search Marketing

August 29, 2006 | 1 Comment

Users search an average of 4 times before making a purchase so a bid strategy that tracks against the last search made before the purchase fails to reach customers at the start of their shopping experience. Study search behavior for each of your product types (not just your industry) to understand how customer might search […]

Popularity: 35% [?]

Aug

29

Using Search as your Analytics Platform

August 29, 2006 | Leave a Comment

Given the tremendous number of customers online and studies suggesting as many as 85% use Search, their activity can be monitored for insights on customer behavior, offline marketing effectiveness, brand awareness, product interest. Track impressions, click rates, conversion rates, etc. on groups of keywords to monitor how branded keywords perform against generic terms and keep […]

Popularity: 35% [?]

Aug

11

How do you create an XML Sitemap?

August 11, 2006 | Leave a Comment

Some argue that small websites should create their own; with the vast majority of tools available, automate and forget about it. In short, a Sitemap allows sites to maintain a list of all their pages for indexing. There are a number of available solutions for this with many listed for novices and experts […]

Popularity: 33% [?]

Aug

11

Geo optimization in Paid Search

August 11, 2006 | Leave a Comment

MSN Search is light years ahead of the other engines due to demographic and regional bid optimization. Different from targeting, MSN Search allows you to simply bid more or less aggressively to target profiles helping large brands reach all search users while appearing more prominently for key audiences. Consider:
Geo targeting Brand A a […]

Popularity: 42% [?]

Aug

8

Google owns MySpace

August 8, 2006 | Leave a Comment

This Monday, Google announced their deal to provide search and advertising for News Corp.’s MySpace and other sites. Under the agreement, Google will install its search boxes and keyword-driven ads on MySpace and other Fox Interactive sites giving Google a play in the social networking arena. Of course, many argue MySpace is falling […]

Popularity: 35% [?]

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