Questions to ask SEO consultants

April 25, 2006 |

Need some help with SEO? Do your homework!!!
Do not shop on price because you don’t want a deal nor is this rocket science. It may be confusing to you but experienced web professionals get it, SEO is fairly simple and just requires some effort. Therefore, here are some questions to ask when doing your research:

What type of techniques do you use to acheive rankings? (avoid companies that focus on getting you links)
What type of risk is involved with this method? (see comment in parenthesis above)
What will happend if our relationship is dissolved? (they should be able to get in, do some work, and get out, leaving you with the experience to maintain your optimized site)
Can you show me examples of past work?
What was the client’s ROI?
What type of volume increase in traffic is reasonable to expect? (this is tough because it depends on your site, but that’s why you should ask, expect an answer that is relative to your site and details that show how your site’s increase is unique)
How long until I start to see results?
What would you expect from OUR end to aid your work? (Important because the answer is NOT ‘nothing’)
What were some of your top search ranking acheivements?
Do you offer any other internet marketing services to supplement your SEO offerings?

Look for a company that understands your business, marketing, technology, and the internet extensively. The biggest companies AREN’T ALWAYS best for the buck, but there is much less risk associated with your investment.

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Comments

1 Comment so far

anonymous on October 2, 20061:33 am
Great article Paul - you really nailed it.

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